Home / Knowledge / News / Apparel/Garments / Levi Strauss introduces Signature jeanswear line for women

Levi Strauss introduces Signature jeanswear line for women

16
Aug '12
This Fall, the Signature by Levi Strauss & Co. brand is introducing completely new styles into its already successful line of fashionable and affordable jeanswear for women. Jeans that slim, smooth, elongate, and flatter will soon be offered at an everyday low Walmart price.

Available at Walmart stores for under $20, new styles include the Simply Stretch Skinny jean featuring a pull-on waistband and ultra-soft, extra stretchy denim to create the ultimate wear-anywhere skinny jean. Also coming soon, the new Curvy line designed to specifically fit and flatter women with curvier figures. Offered in a Boot Cut and Skinny, the new Curvy jeans are contoured to prevent gaping in the seat and made with extra stretchy denim for all day comfort.

"We are constantly striving to build a better women's jean," said Mary Shoval, Senior Merchant for Signature by Levi Strauss & Co. "With Simply Stretch and all of our new Women's styles, we developed denim fabrics that offer an ultra-soft hand feel and the highest possible stretch while remaining true to the high quality standards the Signature by Levi Strauss & Co. brand is known for. Every stitch, pocket, finish and detail is thoughtfully considered to flatter a woman's body using premium denim she will feel good in all day."

Other new styles include the Skinny jean, designed to give women longer, leaner looking legs and a slim sexy fit, and the Modern Boot Cut jean which features back pocket detailing and a slim cut through the thigh and knee to elongate and flatter all body types. The brand's best-selling Totally Slimming jeans are also available at Walmart in a Mid Rise Straight fit.

Retailing for under $20, this traditional five-pocket style jean is outfitted with high stretch denim for comfort and a built-in tummy control panel to help achieve a flattering, slim silhouette. The extra-stretchy fabric shapes and smoothes in all the right places while ensuring additional control around the tummy and waistband for the ultimate sleek look.

Also new this season, the Signature by Levi Strauss & Co. men's line is doubling its in-store presence at Walmart, expanding into 2,000 stores this Fall. Featuring popular men's styles like the Regular, Relaxed, Loose, Straight, Slim Straight and Low Boot, Signature by Levi Strauss & Co. men's jeans are also sold for under $20. Sewn from premium, heavy-weight denim for exceptional durability, each pair of jeans is carefully detailed with vintage-inspired finishes and reinforced with triangle stitching and metal rivets for long lasting style.

Without sacrificing quality or comfort, Signature by Levi Strauss & Co. consistently strives to make classic, durable looks for the whole family. In addition to men's and women's jeans and casual wear, Signature by Levi Strauss & Co. offers great styles at affordable prices for boys and girls.

In 2003, the Signature by Levi Strauss & Co. brand was launched exclusively for consumers who shop in the mass channel. The brand gives value-conscious consumers access to high-quality, affordable and fashionable jeans and casual wear from a company and name they trust.

Levi Strauss & Co.


Must ReadView All

Pic: Shutterstock

Textiles | On 6th May 2021

China indefinitely suspends economic dialogue with Australia

The National Development and Reform Commission (NDRC) of China has...

Pic: Shutterstock

Retail | On 6th May 2021

Ireland announces new €5 million COVID-19 Online Retail Scheme

Ireland has launched a new round of the COVID-19 Online Retail Scheme ...

Pic: Shutterstock

Textiles | On 6th May 2021

Cotlook A index expected to drop by 6.18% by June: TexPro

The Cotlook A index is expected to decline by 6.18 per cent in June...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search