April 1 – June 30, 2012 Highlights:
January 1 – June 30, 2012 Highlights:
“We are pleased to report stable sales in a continued weak market during the second quarter. The investments we have made in our future growth in recent years are beginning to contribute more to revenues, although earnings are still being adversely affected by the costs. In late August we are opening our first sales location in China and our operations in England are developing well. We remain confident about our development during the rest of the year,” said CEO Arthur Engel.
“We are pleased to report a stable second quarter given the weak market conditions. Björn Borg’s total brand sales turned lower during the quarter, but for the first half-year are in line with 2011. The share of brand sales from smaller and newer markets continued to grow, with sales in these countries rising by 25 percent during the quarter, while the larger markets had a tougher time and saw sales decline.”
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Björn Borg Ab
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