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Gap's Piperlime opens first store in SoHo, New York City

07
Sep '12
Piperlime, the online shop known for the freshest styles in fashion, opens the doors of its first full-scale retail location at 121 Wooster St. in the SoHo neighborhood of New York City.

“We are thrilled to be celebrating the opening of our first Piperlime store in SoHo,” said Jennifer Gosselin, senior vice president and general manager of Piperlime.

“The Piperlime store brings the brand to life in a new and exciting way with an edited assortment of trends, inspiring head-to toe looks and in-store assocaites to help our fashion-focused customers find styles from the brands she loves and introduce her to ones she’ll love to discover.”

The new 4,000 square foot Piperlime store has a clean, modern feel and offers a curated selection of apparel, shoes, jewelry and handbags for women from the best range of coveted, iconic labels like Milly, Frye and Citizens of Humanity, as well as discovery brands including Tinley Road, Ash and Maison Scotch. 

Styled as a boutique, the store will immerse guests in the brand’s unique shopping experience with trend vignettes such as Ladylike, Color Clash, Girl on a Budget and Celebrity Guest Editor Picks.

There will be kiosks throughout the store that link directly to Piperlime.com offering shoppers access to additional product online and orders placed in-store will receive free overnight shipping. Four large sized fitting rooms are located toward the back of the store and Piperlime sales associates will be on hand to provide styling advice.  A standout attraction of the new store is the shoe display in the center of the store that focuses on the brand’s heritage and its disproportionate love of shoes.

“Today’s customers demand accessibility to their favorite brands across multiple channels,” says Toby Lenk, president of Gap Inc. Direct, the division that houses the Piperlime brand. “The benefit of being part of one of the world’s best multi-channel retailers is the ability to leverage the resources and experiences that have gone into creating the company's unique and beloved shopping destinations, both online and in stores. We’re thrilled that Piperlime can now offer their customers the best of both worlds.”

To mark the opening of the New York store, Piperlime will host an event on Fashion’s Night Out on September 6.  Guest Editors Rachel Zoe and Olivia Palermo will make an appearance and music will be by Rev Run and DJ Ruckus.

Launched in October 2006, Piperlime inspires customers with a fresh and unique mix of products, brands and price points. 

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands.

Gap Inc


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