Home / Knowledge / News / Apparel/Garments / American denim brand Wrangler opens first store in Germany

American denim brand Wrangler opens first store in Germany

14
Sep '12
Iconic denim brand Wrangler opens a pilot store for its new retail concept in Leipzig, Germany. The store is Wrangler’s first stand-alone unit in Germany and the first of a new store design that will be rolled out across Europe.

To celebrate the new store, Wrangler held a launch event featuring a DJ set from Andy Butler (Hercules and love affair) and gave away special edition Wrangler Lomography cameras. Key Leipzig opinion formers were out in full force and mingled with the HQ managers as well as store stuff.
 
Located in the hip city of Leipzig, on a central street popular with jeans-loving consumers, the 135sq m space is fitted out with a new 360degree concept developed in collaboration with retail design consultancy Checkland Kindleysides.
 
The design features vintage metals and woods that channels Wrangler’s superlative denim heritage. Throughout, are references to Wrangler's history and iconography, including elements inspired by the original factory from 1904. The look and feel will be carried into a network of Wrangler stores planned for major cities across the EMEA region.
 
The Leipzig retail space is the first in a planned network of Wrangler owned and operated stores. The new unit carries both men's and women's collections, and launched with products from the FW12 Keep True collection, which celebrates the essential elements of the Wrangler brand.
 
The store opened on 30th of August and hosted an exciting launch event on 6th September.
 
Wrangler's denim history goes back to 1904 when Charlie Hudson founded the Hudson Overall Company in Greensboro, North Carolina, USA. In 1919, the company is named Blue Bell and, in 1947, with the start of a range of jeans for cowboys, it receives a new name: Wrangler, the name of a working cowboy.
 
Wrangler, the original American outdoor denim brand, is committed to producing the best modern jeanswear. Progressive, contemporary fits such as the regular-tapered Ben for men, or the high-waisted skinny Jess for women, are energized with innovative finishes.

Wrangler


Must ReadView All

New EU rules for a fairer online economy apply from Jul 12

E-commerce | On 11th Jul 2020

New EU rules for a fairer online economy apply from Jul 12

The European Commission recently published a set of resources to help ...

Pic: Inditex

Retail | On 11th Jul 2020

Inditex to invest €2.7 billion for 2020-2022 plan

Inditex, a Spanish fashion retailer, has announced that to accelerate ...

Pic: Shutterstock

E-commerce | On 11th Jul 2020

ING Bank launches fashion marketplace in Romania

ING Bank, the fourth-largest bank by assets in Romania, launched its...

Interviews View All

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Top executives, Textile industry

Top executives
Textile industry

The new deal is better than NAFTA for the US textile industry

Footwear industry, Head honchos

Footwear industry
Head honchos

There is rising demand for fancy, trendy and yet comfortable footwear

Laksheeta Govil,

Laksheeta Govil

Founded in 2014, Fizzy Goblet is a Delhi / NCR based handcrafted leather...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search