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Hackett London partners Madura F&L for India foray

14
Sep '12
Aditya Birla Group’s Madura Fashion & Lifestyle (MFL) announces a joint venture with Hackett London - the quintessential British men’s luxury clothing and accessories brand. This move comes as part of Hackett continuing its global expansion plan into South East Asia and marks MFL’s first foray into the luxury mono brand business.

Mr. Ashish Dikshit, CEO, Madura Fashion & Lifestyle comments “As part of our international brand strategy, we aim to launch select international brands within the Madura F&L portfolio. Our partnership with Hackett London clearly establishes our intent and we plan to bring in few more brands to India from around the globe. This is in line with our vision to strengthen our leadership position across various segments in the apparel industry”.

The quintessentially British brand Hackett has been flying the Union Jack high around the world for many years, so it is fitting that in this, a Jubilee year, HM Queen Elizabeth has honoured Hackett with a Queen's Award for Enterprise in International Trade. Hackett’s commercial success has been linked to the export of its very British take on things to countries around the world, which will now extend to India.

Mr Vicente Castellano, Managing Director of Hackett London said, “Hackett London has been expanding rapidly over the last few years as part of our ambition to become a global brand and we were proud to be awarded The Queen’s Award for Enterprise in recognition of this expansion.

“India, as one of the key growth economies of the world, has been on our radar for some time and now with our recently concluded joint venture with Madura, we have the right partner to tackle India successfully. Madura’s undoubted understanding of the Indian men’s fashion market combined with the appeal of Hackett London will enable Hackett to build a strong business in India and bring our “Essentially British” world to the Indian consumer.”

The first store will open in Emporio Delhi in the second week of September followed immediately by another store opening in UB City, Bangalore. The third store slated for FY13 will open in SS13 in Chandigarh.

Madura Fashion & Lifestyle (MF&L) is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector.

Hackett London is a luxury British menswear, childrenswear and accessories brand, which dresses men of all ages from head to toe for any occasion, in a style which is classic but not old fashioned.

Aditya Birla Group


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