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Brazilian fashion turns conservative

Sep '12
Once famous for its dental floss-like thin string bikinis, strapless tops and other revealing second-skin dresses, the women in the tropical country of Brazil have been taken by a new wave of sartorial modesty known as ‘evangelical fashion’, these days. 
In response to the rising demand of evangelical fashion or conservative clothing by the growing number of Pentecostals in the country, the Brazilian fashion has adopted a more conventional look. 
The new entrant ‘evangelical fashion’ is rapidly emerging as a major segment of Brazil’s R$ 52 billion-a-year textile industry. 
The Brazilian upmarket brands like Silca Evangelical Fashion, M&A Fashion and Moda Evangelica are catering to the conservative sartorial needs of Brazil's conventional societies.
These high-end labels specialize in more sophisticated and demure looking outfits, such as long-sleeved frocks with lower hemlines, polyester putty-colored potato sack dresses, A-line denim skirts and ribbed sweaters.
Pentecostalism is rapidly gaining ground in predominantly catholic Brazilian society, and the followers now constitute about 22 percent of Brazilian population.
Pentecostals are the followers of Pentecostalism, which is a renewal movement within Christianity that places special emphasis on a direct personal experience of God through baptism with the Holy Spirit.

Fibre2fashion News Desk - India

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