Home / Knowledge / News / Apparel/Garments / PVH Corp extends licensing agreement with Geoffrey Beene

PVH Corp extends licensing agreement with Geoffrey Beene

15
Oct '12
PVH Corp. and Geoffrey Beene, LLC have extended their licensing agreement under which PVH Corp. will continue to design market and distribute Geoffrey Beene dress shirts through 2021, with a renewal term through 2028 if certain conditions are met.

PVH initially launched Geoffrey Beene dress shirts in 1982, under one of the first licenses entered into by PVH for third party brands. The broad-based wrinkle free fashion collection is highlighted by sateen fabrications in fancy and solid colorways. Geoffrey Beene shirts are available in big & tall, regular fit, fitted, and slim fit ? the fastest growing segment of the business. Geoffrey Beene dress shirts are distributed at major department stores and specialty stores throughout the United States and Canada.

“We are excited to continue our long-standing partnership with Geoffrey Beene,” said Ken Duane, CEO Wholesale Apparel for PVH Corp. “Geoffrey Beene has been one of our strongest performing brands for many years, and we look forward to building upon the growth and popularity of this top selling designer dress shirt brand.”

Tom Hutton, President and CEO of Geoffrey Beene, LLC said, “PVH Corp., as one of our major partners for over 30 years, has worked successfully with us to develop Geoffrey Beene dress shirts into the number one selling designer brand in department stores. We believe that with their expertise, extensive knowledge, resources, and retail relationships, PVH is the best partner to continue to grow this category for Geoffrey Beene.”

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.

Under its Geoffrey Beene Gives Back philanthropic program, 100% of its net profits fund critical causes.

PVH Corp.


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