Gap designs global brand structure for long-term growth

Given the significant long-term opportunity in China for its brands, the company announced that the current, dedicated team in Shanghai, led by Redmond Yeung and Jeff Kirwan, will be overseen by Murphy in the new fiscal year.  Nancy Green, product leader for Old Navy, will assume a new role supporting China with responsibility for guiding the product assortment and merchandise for the market.

The company also announced that Toby Lenk, president of its online division, will leave Gap Inc. in February 2013, after ensuring a smooth transition. Lenk has indicated his desire to return to his entrepreneurial roots. Under his leadership, the online division has been a stellar performer and is expected to deliver $2 billion in sales ahead of its 2014 goal.

“Toby and his exceptional team have consistently delivered for our customers and shareholders,” said Murphy. “Our e-commerce team has created a distinctive customer experience in the marketplace, and I am deeply grateful of Toby’s leadership to the company over the past 10 years.”

The changes announced build upon the successful shifts made in 2011 that brought together its specialty and outlet divisions and established the Gap Global Creative Center in New York.

Gap Inc