Home / Knowledge / News / Apparel/Garments / Thai lingerie maker Sabina targets Indonesian market
Thai lingerie maker Sabina targets Indonesian market
20
Oct '12
After venturing into the markets of various Asean countries like Vietnam, the Philippines, Myanmar, Laos, Cambodia, Malaysia and Singapore, Thailand’s largest lingerie manufacturer Sabina Public Company Limited is now targeting Indonesia.
 
As a part of its expansion plans, the intimate wear manufacturer is set to foray the Indonesian market, which seems promising, given the country’s huge population of more than 240 million and scanty presence of competitors in the lingerie sector, according to the firm.
 
In order to cash in maximum benefits from the 2015 launch of the Asean Economic Community (AEC), the brand further aims to infiltrate more markets so as to avail the tax exemption benefits on lingerie items. Hence, the company has chosen Indonesian and Vietnamese markets as its next export targets.
 
The lingerie maker plans to use its twin manufacturing facilities in Bangkok, which have a joint production capacity of one million units per year, as their export bases to cater to the demand of the domestic and Asean markets. 
 
A few months ago, the company had introduced its girls’ lingerie brand Sabinie in the Taiwanese market, which soon gained huge popularity amongst consumers, and is now being sold in around 100 retail stores across the country.
 
Sabina owns a large distribution network in Thailand with more than 400 channels in several department and discount stores, as well as at over 35 shops owned by the company. 
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Alizila

Apparel/Garments | On 24th Mar 2019

Barclaycard and Alipay become partners

UK-based Barclaycard and Alipay have become partners which will allow ...

Pic: True Fit

Apparel/Garments | On 24th Mar 2019

True Fit to reach 100 million registered users mark

True Fit, the data-driven platform that made the industry's Fashion...

Pic: Ecutopia

Information Technology | On 24th Mar 2019

Ecutopia & Jesta form supply chain optimising platform

Ecutopia, a powerful platform that enables collaborative trade and...

Interviews View All

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search