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Thai lingerie maker Sabina targets Indonesian market

20
Oct '12
After venturing into the markets of various Asean countries like Vietnam, the Philippines, Myanmar, Laos, Cambodia, Malaysia and Singapore, Thailand’s largest lingerie manufacturer Sabina Public Company Limited is now targeting Indonesia.
 
As a part of its expansion plans, the intimate wear manufacturer is set to foray the Indonesian market, which seems promising, given the country’s huge population of more than 240 million and scanty presence of competitors in the lingerie sector, according to the firm.
 
In order to cash in maximum benefits from the 2015 launch of the Asean Economic Community (AEC), the brand further aims to infiltrate more markets so as to avail the tax exemption benefits on lingerie items. Hence, the company has chosen Indonesian and Vietnamese markets as its next export targets.
 
The lingerie maker plans to use its twin manufacturing facilities in Bangkok, which have a joint production capacity of one million units per year, as their export bases to cater to the demand of the domestic and Asean markets. 
 
A few months ago, the company had introduced its girls’ lingerie brand Sabinie in the Taiwanese market, which soon gained huge popularity amongst consumers, and is now being sold in around 100 retail stores across the country.
 
Sabina owns a large distribution network in Thailand with more than 400 channels in several department and discount stores, as well as at over 35 shops owned by the company. 
 

Fibre2fashion News Desk - India


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