Home / Knowledge / News / Apparel/Garments / Sales up 2.6% at multi-channel retailer Debenhams in FY'12

Sales up 2.6% at multi-channel retailer Debenhams in FY'12

25
Oct '12
Figures released from leading international, multi-channel brand Debenhams for the 52 weeks to 1 September 2012 showed another strong set of results with highlights including total sales up 2.6%, like-for-like sales up 2.3% inc vat, online sales up 39.8% and profit up before tax up 4.2% to £158.3m.

New designers, stronger marketing and successful expansion overseas has helped Debenhams to increase market share.

A strong team of leading designers, such as Jenny Packham, Jonathan Saunders, Henry Holland, Julien MacDonald, Preen and Marios Schwab, producing cat walk clothes at affordable prices, enabled Debenhams to increase market share in fashion.

Increasing sales of perfumes and cosmetics with brands such as Chanel, Benefit and Urban Decay, saw the store continue to gain market share in Health and Beauty.

And Debenhams intends to build 17 new stores across the UK over the next five years, creating 1,700 new jobs.

Debenhams has also invested in stronger marketing by continuing with its highly successful ‘Life Made Fabulous’ ad campaign. Next month the retailer will launch a Christmas TV campaign for the first time in six years.

Said Debenhams chief executive Michael Sharp: “Achieving strong sales and profits despite a very difficult market is testament to the success of our great value and stylish products. I’m delighted with these results.”

Debenhams today announced its latest designer childrenswear collection as fashion designer Markus Lupfer joins forces with model Donna Air to launch ‘donna & markus by markus lupfer’, available exclusively in Debenhams from 26 November 2012.

Renowned for his inspiring use of colour and logos, German-born Markus Lupfer has collaborated with fashion-insider Donna Air to create a capsule collection of knitwear, sweatshirts, t-shirts and leggings for girls aged four-14.

Launching just in time for Christmas, the collection is expected to be snapped up by fashion-forward mothers looking to dress their daughters in designs usually only spotted on the catwalks at fashion week.

The retailer’s new store and modernisation programme further cements the retailer’s commitment to reinvigorating the British high street with bricks and mortar stores alongside its investment in multichannel.

The 17 new stores in the pipeline include Cheshire Oaks (Chester), Fort Kinnaird (Edinburgh), Beverley (East Yorkshire), Wandsworth (London), Scunthorpe (North Lincolnshire), Darlington (County Durham), Newport (Wales) and Shrewsbury (Shropshire).


Must ReadView All

Pic: Shutterstock

Textiles | On 12th Jun 2021

G20 GDP returns to pre-pandemic level in Q1 2021: OECD

Gross domestic product (GDP) of the Group of 20 (G20) area returned...

Pic: Stock for you / Shutterstock.com

Apparel/Garments | On 12th Jun 2021

Prime Content| Japan's clothing imports fall 13.2% in 2020-21

Japan’s imports of clothing and accessories declined by 13.2 per cent ...

Pic: Shutterstock

Textiles | On 12th Jun 2021

Setting right targets for issues key to building biodiversity strategy

Setting the right targets for issues in play in locations, i.e.,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Dr. Vijaya Kumar,

Dr. Vijaya Kumar

Dr MM Kariappa founded the Vogue Institute of Art & Design in 1996....

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Seth Casden, Hologenix

Seth Casden
Hologenix

Hologenix is a material sciences company dedicated to developing products...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search