Home / Knowledge / News / Apparel/Garments / Sales up 2.6% at multi-channel retailer Debenhams in FY'12

Sales up 2.6% at multi-channel retailer Debenhams in FY'12

25
Oct '12
Figures released from leading international, multi-channel brand Debenhams for the 52 weeks to 1 September 2012 showed another strong set of results with highlights including total sales up 2.6%, like-for-like sales up 2.3% inc vat, online sales up 39.8% and profit up before tax up 4.2% to £158.3m.

New designers, stronger marketing and successful expansion overseas has helped Debenhams to increase market share.

A strong team of leading designers, such as Jenny Packham, Jonathan Saunders, Henry Holland, Julien MacDonald, Preen and Marios Schwab, producing cat walk clothes at affordable prices, enabled Debenhams to increase market share in fashion.

Increasing sales of perfumes and cosmetics with brands such as Chanel, Benefit and Urban Decay, saw the store continue to gain market share in Health and Beauty.

And Debenhams intends to build 17 new stores across the UK over the next five years, creating 1,700 new jobs.

Debenhams has also invested in stronger marketing by continuing with its highly successful ‘Life Made Fabulous’ ad campaign. Next month the retailer will launch a Christmas TV campaign for the first time in six years.

Said Debenhams chief executive Michael Sharp: “Achieving strong sales and profits despite a very difficult market is testament to the success of our great value and stylish products. I’m delighted with these results.”

Debenhams today announced its latest designer childrenswear collection as fashion designer Markus Lupfer joins forces with model Donna Air to launch ‘donna & markus by markus lupfer’, available exclusively in Debenhams from 26 November 2012.

Renowned for his inspiring use of colour and logos, German-born Markus Lupfer has collaborated with fashion-insider Donna Air to create a capsule collection of knitwear, sweatshirts, t-shirts and leggings for girls aged four-14.

Launching just in time for Christmas, the collection is expected to be snapped up by fashion-forward mothers looking to dress their daughters in designs usually only spotted on the catwalks at fashion week.

The retailer’s new store and modernisation programme further cements the retailer’s commitment to reinvigorating the British high street with bricks and mortar stores alongside its investment in multichannel.

The 17 new stores in the pipeline include Cheshire Oaks (Chester), Fort Kinnaird (Edinburgh), Beverley (East Yorkshire), Wandsworth (London), Scunthorpe (North Lincolnshire), Darlington (County Durham), Newport (Wales) and Shrewsbury (Shropshire).


Must ReadView All

Pic: Shutterstock

Textiles | On 9th Jul 2020

Deeper recession forecast for EU economy

The European Union economy will see a deep recession this year...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 9th Jul 2020

Bangladesh apparel exports down 18.12% in FY20

Readymade garment exports from Bangladesh decreased by 18.12 per cent ...

Pic: Shutterstock

Textiles | On 9th Jul 2020

Govt COVID-19 regulations shouldn't become permanent: B20

The G20's official business voice Business Twenty (B20) has warned...

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Christiane Thies,

Christiane Thies

Founded in 1892, Thies has concentrated on the fabrication of high-quality ...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search