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Revolution's 2014 collection to have 13-year-old's costume
25
Oct '12
Revolution Dancewear, the leading industry designer and marketer of dancewear and footwear that sells direct to dance studios in the United States and Canada and directly to consumers and dance studios in the United Kingdom and Europe through its Dance Direct brand, is thrilled to announce that Rachael, a 13-year-old Oregon dancer, has won the company-sponsored Design Your Dream competition.

The annual contest offers individuals passionate about “all things dance” the opportunity to sketch their costume visions and allows the fans in the Revolution Dancewear Facebook community to vote for their favorites. The winning design is manufactured by Revolution Dancewear and will be featured in the company’s 2014 Costume Collection.

"When my mom told me to enter the contest, I was like 'seriously?' I thought I could not possibly make a good enough design—but I did!" said Design Your Dream Winner Rachael. "Then, I went to Chicago and saw my fiery Hunger Games design. When I won, I thought it was cool! If it weren't for my mom, friends, Oregon Coast Dance Center or my faith—I might not have entered at all."

Out of 47 initial design submissions, the Revolution Dancewear costume design team selected 10 semi-finalists based on aesthetics, creativity and usability. Revolution Dancewear leveraged its Facebook page, which has nearly 16,000 fans, to engage the dance community in two rounds of voting. Facebook fans narrowed the field to three final designs.

Rachael and the two other Design Your Dream finalists were treated to an all-expense paid trip to Chicago. Each of the three dancers collaborated with the Revolution Dancewear costume design team who brought the final sketches to life in garment form. Revolution Dancewear’s Facebook fans ultimately chose Rachael’s lyrical design.

“We are thrilled to work with dance enthusiasts and nurture their creative energies—just as we do with dancers everyday with our dancewear products,” said Robb Lippitt, CEO of Revolution Dancewear. “Rachael’s design reflects what dancers want today—stunning designs that reflect a dancer’s passion.”

In addition to her all-expense paid trip to Chicago and the esteem of being included in the Revolution Dancewear 2014 Costume Collection that will be available July 2013, Revolution Dancewear will outfit Rachael’s class at her dance school, the Oregon Coast Dance Center in Tillamook, Ore., in her winning design.

Revolution Dancewear


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