Home / Knowledge / News / Apparel/Garments / Nike opens direct-to-consumer retail store in US capital

Nike opens direct-to-consumer retail store in US capital

27
Oct '12
Nike launched its first direct-to-consumer retail presence in the capital of the United States, bringing Nike’s multi-category brand experience to the historic Georgetown district of Washington, D.C. At Nike Georgetown, consumers will find the best Nike has to offer, including the pinnacle expression of Women’s product, services and programming.

The new three-story, 31,000-square-foot store reflects the Nike brand retail concept, offering a premium assortment of Nike Running, Training, Basketball, Football, Soccer and Sportswear with footwear, apparel and equipment for men, women and young athletes.

Women’s is highlighted at Nike Georgetown on the entire first floor, combining footwear, apparel and accessories from training, running and sportswear. It also features services and programming specific for female athletes, including bra-fitting, pant-hemming, head-to-toe styling, weekly Nike Training Club workouts and a women’s only Nike+ Run Club. Nike Georgetown will also welcome women to the inaugural Nike Women’s DC Half Marathon on April 28.

"We are proud to partner with the Georgetown community,” said Elliott Hill, Nike’s North America Vice President and General Manager. “Washington, D.C. has a rich sports culture and we look forward to inspiring and serving athletes of all levels.”

Nike Georgetown opens its doors today featuring a special appearance by the legendary former Georgetown Men’s Basketball Head Coach, John Thompson, Jr., who is celebrated inside the store. Consumers can also take part in the store’s inaugural Nike Training Club workout with Nike Master Trainer Marie Purvis, a 5K run, and a Q&A with Olympians Dawn Harper and Brandi Chastain.

Nike+ Run Club will kick off October 30 and take place every Tuesday at 6:30 p.m. The exclusive women’s run club gets moving November 1 and will gather each Thursday at 6:30 p.m. Nike Georgetown will also host a launch event for Nike+ Fuelband on October 31 and beginning Nov. 3, will offer Nike Training Club on Saturdays at 8:30 a.m.

Additional local elements incorporated in the store include: local high school logos/mascots incorporated into cash wraps; photography featuring local D.C. running landscapes; and a NIKEiD table created out of a local college scoreboard.

The new Nike Georgetown is the ninth Nike concept store of its kind in the U.S.  Other Nike brand concepts include stores in Santa Monica, California; Roosevelt Field in NYC; Scottsdale, Arizona; Mall Of America in Minnesota; Las Vegas, Nevada; Dallas, Texas; Portland, Oregon; and Chicago, Illinois.  Each Nike concept store is a premium, multi-category shopping experience with the continuation of the brand’s “Athletes Serving Athletes” initiative–hiring and training retail employees with a passion for Nike and supporting the needs of sport-minded consumers. 

Nike brand concept stores are also designed to optimize energy efficiency and incorporate recycled and reclaimed materials, like the repurposed sport flooring used throughout Nike Georgetown, wherever possible. Nike Georgetown is registered with the U.S. Green Building Council and is anticipating LEED Gold Certification.

Nike


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Tough for Vietnamese firms to follow EVFTA rules of origin

Though Vietnamese textile and garment firms are aware of the...

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Angola spends $235 mn on apparel imports in 2019

Angola spent $170 million on new imported clothes and $65 million on...

Pic: Prada Group

Fashion | On 25th Feb 2020

Raf Simons, Miuccia Prada now Prada co-creative directors

Raf Simons will join Prada as co-creative director from April 2,...

Interviews View All

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Jos Notermans,

Jos Notermans

SPGPrints is a global provider of integrated solutions for rotary screen...

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search