Home / Knowledge / News / Apparel/Garments / Freya to highlight importance of great fitting lingerie

Freya to highlight importance of great fitting lingerie

02
Nov '12
For the second year running, Freya lingerie has partnered with The Mobo Awards in order to raise awareness about the importance of great fitting lingerie.

This year’s awards are being held at the Liverpool Echo Arena and all Mobo nominees, performers and VIP guests will see an exclusive preview of Freya’s Spring/Summer 2013 lingerie and swimwear collections.

Freya’s team of bra fitting experts will be standing by at Freya’s Bra Booth to offer the perfect fitting experience to award attendees. At the 2011 Mobo Awards, the Freya team rubbed shoulders with urban music stars including “Price Tag” chart-topper Jessie J. Jessie visited the Freya booth before her performance and left with a Love The Keys bikini from Freya’s sister brand Huit for her next holiday.

That year, Freya also mixed with Katy B and Alexis Jordan; while UK soul singer Dionne Bromfield was the first to take the plunge in the Bra Booth and be fitted by our Freya fitting expert.

Ann-Marie Manley, Head of Marketing at Freya Lingerie said, “We‘re so excited to have partnered with the Mobo Awards again. Last year was fantastic and we were so thrilled to meet and fit so many hot female music artists and VIPs. This year there are some amazing nominees both from the UK and internationally and we greatly look forward to the awards, wishing all of the nominees the best of luck.”

The annual MOBO Awards is one of the most televised music shows in the world, attracting the largest prime time multicultural audience in Europe. Emeli Sandé and Plan B are the most nominated artists, with five nods each. UK artists Labrinth, Wretch 32, Tulisa and Rita Ora are also in the running for awards. Meanwhile, Azealia Banks, Beyoncé, Drake, Ne-Yo, Nicki Minaj, and Kanye West are among those selected in the Best International category.

Freya Lingerie


Must ReadView All

Pic: Max421 | Dreamstime.com

Textiles | On 26th Nov 2021

China to focus on high-quality development of foreign trade

China will focus on high-quality development of foreign trade during...

Pic: Diony Teixeira | Dreamstime.com

Textiles | On 26th Nov 2021

Bangladesh’s GDP base year updated from 2005-06 to 2015-16

The size of Bangladesh’s gross domestic product (GDP) in fiscal...

Pic: The University of Huddersfield/Camira Fabrics

Textiles | On 26th Nov 2021

UK university finds natural solution for fabric fire safety problem

The University of Huddersfield has collaborated with UK textiles firm ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Instagram & fashion will go a long way together

Ahmet Gecikli,

Ahmet Gecikli

Ser Mekatronik, founded in 2008, is specialised for providing mechanical...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Ingo Soller, TWE Group

Ingo Soller
TWE Group

The TWE Group is one of the leading global players in the nonwovens...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search