Home / Knowledge / News / Apparel/Garments / Freya to highlight importance of great fitting lingerie
Freya to highlight importance of great fitting lingerie
02
Nov '12
For the second year running, Freya lingerie has partnered with The Mobo Awards in order to raise awareness about the importance of great fitting lingerie.

This year’s awards are being held at the Liverpool Echo Arena and all Mobo nominees, performers and VIP guests will see an exclusive preview of Freya’s Spring/Summer 2013 lingerie and swimwear collections.

Freya’s team of bra fitting experts will be standing by at Freya’s Bra Booth to offer the perfect fitting experience to award attendees. At the 2011 Mobo Awards, the Freya team rubbed shoulders with urban music stars including “Price Tag” chart-topper Jessie J. Jessie visited the Freya booth before her performance and left with a Love The Keys bikini from Freya’s sister brand Huit for her next holiday.

That year, Freya also mixed with Katy B and Alexis Jordan; while UK soul singer Dionne Bromfield was the first to take the plunge in the Bra Booth and be fitted by our Freya fitting expert.

Ann-Marie Manley, Head of Marketing at Freya Lingerie said, “We‘re so excited to have partnered with the Mobo Awards again. Last year was fantastic and we were so thrilled to meet and fit so many hot female music artists and VIPs. This year there are some amazing nominees both from the UK and internationally and we greatly look forward to the awards, wishing all of the nominees the best of luck.”

The annual MOBO Awards is one of the most televised music shows in the world, attracting the largest prime time multicultural audience in Europe. Emeli Sandé and Plan B are the most nominated artists, with five nods each. UK artists Labrinth, Wretch 32, Tulisa and Rita Ora are also in the running for awards. Meanwhile, Azealia Banks, Beyoncé, Drake, Ne-Yo, Nicki Minaj, and Kanye West are among those selected in the Best International category.

Freya Lingerie


Must ReadView All

Possible changes to US-Korea FTA origin rules to be probed

Apparel/Garments | On 20th Mar 2019

Possible changes to US-Korea FTA origin rules to be probed

The US International Trade Commission is seeking inputs on a new...

Uzbekistan, UAE explore partnership in trade, investment

Textiles | On 20th Mar 2019

Uzbekistan, UAE explore partnership in trade, investment

Uzbekistan and the United Arab Emirates (UAE) have agreed to increase ...

Pic: Infor

Textiles | On 20th Mar 2019

ERP's future is network-centric, cloud-based: Infor

While traditional enterprise resource planning (ERP) was enterprise...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search