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Freya to highlight importance of great fitting lingerie

02
Nov '12
For the second year running, Freya lingerie has partnered with The Mobo Awards in order to raise awareness about the importance of great fitting lingerie.

This year’s awards are being held at the Liverpool Echo Arena and all Mobo nominees, performers and VIP guests will see an exclusive preview of Freya’s Spring/Summer 2013 lingerie and swimwear collections.

Freya’s team of bra fitting experts will be standing by at Freya’s Bra Booth to offer the perfect fitting experience to award attendees. At the 2011 Mobo Awards, the Freya team rubbed shoulders with urban music stars including “Price Tag” chart-topper Jessie J. Jessie visited the Freya booth before her performance and left with a Love The Keys bikini from Freya’s sister brand Huit for her next holiday.

That year, Freya also mixed with Katy B and Alexis Jordan; while UK soul singer Dionne Bromfield was the first to take the plunge in the Bra Booth and be fitted by our Freya fitting expert.

Ann-Marie Manley, Head of Marketing at Freya Lingerie said, “We‘re so excited to have partnered with the Mobo Awards again. Last year was fantastic and we were so thrilled to meet and fit so many hot female music artists and VIPs. This year there are some amazing nominees both from the UK and internationally and we greatly look forward to the awards, wishing all of the nominees the best of luck.”

The annual MOBO Awards is one of the most televised music shows in the world, attracting the largest prime time multicultural audience in Europe. Emeli Sandé and Plan B are the most nominated artists, with five nods each. UK artists Labrinth, Wretch 32, Tulisa and Rita Ora are also in the running for awards. Meanwhile, Azealia Banks, Beyoncé, Drake, Ne-Yo, Nicki Minaj, and Kanye West are among those selected in the Best International category.

Freya Lingerie


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