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Fashion Angels' 2012 Project Runway range now in stores

05
Nov '12
The new Fashion Angels’ Project Runway activity kit collection hits store shelves nationwide just in time to fulfill holiday wish lists of aspiring tween designers everywhere.

The 2012 Project Runway collection, which experienced a chic packaging makeover from the style experts at Fashion Angels, includes some of the company’s most comprehensive design kits ever offered to tweens. Every element of real-world fashion designing, from sketching and pattern-making to garment construction and accessory selection, is included in this year’s line of products.

Bill Uzell, Executive Vice President of Fashion Angels, said, “Our new kits take tweens on the entire journey from their own fashion ideas to creating outfits that are runway ready. Kids can create almost any outfit that they can imagine, and, in some of the kits, they can proudly present their work.”

Since 2008, when Fashion Angels struck a deal structured through ACI Licensing LLC, the company has been creating a sophisticated array of style and design kits based on Project Runway, a reality series that puts aspiring designers in weekly head-to-head competition challenges for a chance to launch their own brand.

Among the many exciting new products from Fashion Angels are the Project Runway Tapeffiti Fashion Design Challenge and Project Runway Models to the Runway activity sets.

The Project Runway Tapeffiti Fashion Design Challenge is a clothing construction kit with a Fashion Angels flare. The kit comes with Tapeffiti, a Fashion Angels exclusive kid-friendly version of the popular duct tape fashion fad. With the kit, tweens cover dress patterns with choices from the 24 different Tapeffiti design selections. Each completed pattern has guidelines to cut and then match color-coded markings to “sew” the garment together. Up to 15 different outfits can be created and stored on the three dress form figures or displayed on the 12” mini mannequin.

In the new Project Runway Models to the Runway kit ($31.99 for ages 8 and up) Fashion Angels developed a modern twist on paper dolls and put tweens to be in charge of a full fashion show. Using the clothing and accessory stencils to outline designs on the decorative fashion papers, tweens make up to 50 different outfits and embellish them with stickers, glitter paints, and Tapeffiti. The outfits are then applied (and reapplied for multiple fashion shows) to the 10 different paper doll super models who parade the fashion collection down a pop-up runway. A mini spotlight is added to make each fashion show shine.

The entire Fashion Angels Project Runway product line, led by the Toy Industry Association Activity Toy of the Year Finalist, Project Runway Fashion Design Sketch Portfolio & Artist Set, continues to expand with various products that inspire fashion-conscious kids. With the Project Runway line, tweens feel a unique participation in the fashion scene that may, one-day, lead to a dream career in the industry. Other items in the Fashion Angles collection include a The Project Runway Tapeffiti Handbag kit, an appointment and daily fashion planner kit, a mini sketch book for on-the-go designing fun, and an artist tote featuring a sketch portfolio.

Fashion Angels


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