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Christian Wicks joins Canada's Naked Brand Group

06
Nov '12
Naked Brand Group Inc announced that Christian Wicks has joined the Company’s advisory board and has been appointed Senior Sales Advisor. This is the second advisory appointment Naked has announced. On October 9th, FUBU clothing founder and ABC Shark Tank star, Daymond John, joined Naked along with his marketing firm, Shark Branding, as advisors to the Company.

The addition of Mr. Wicks adds another industry veteran to the team who has more than 15 years of experience in strategic business development, licensing, apparel sales and marketing. In this role, Mr. Wicks will be responsible for all facets of business development including expansion and acquisition of new business, sales operations, licensing agreements and marketing throughout North America.
 
Mr. Wicks’ recent experience includes five years as president of Defiance USA where he was instrumental in overseeing production and development of English Laundry, Fender Clothing, John Lennon Collection, Jimi Hendrix Collection and The Scott Weiland Collection lines.
 
Commenting on Mr. Wick’s appointment, Joel Primus, CEO of Naked said, “Christian has the right combination of leadership and experience to guide Naked into new areas of growth. He has a proven track record developing fashion labels and increasing sales. His relationships will help the Company grow its large wholesale and department store accounts as we expand our line of luxury innerwear throughout North America.”
 
Christian Wicks, Senior Sales Advisor adds, “I am extremely excited to have the opportunity to join the Naked team. Naked’s brand of premium innerwear has already been embraced by consumers and retail stores nationwide. It has the potential to be a truly global brand and I look forward to working with this brand as they re-shape the underwear market.”

Naked Brand Group


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