Bethany Cammack signed as 'face of' for new swimwear label

Beth who lives in St Helen's is a part time model and college girl. She became known to Naomi and her team at Sand storm Luxury via all her charity fund raising as an Ambassador for Bullies out and the UK beauty pageant scene as Beth currently holds a number of titles.

Naomi's business is the swimwear sponsors for Miss England, Miss Universe GB, Miss and Teen Galaxy and Europe's Perfect pageants. Naomi was also the designer behind the Miss World 2011 beach beauty contest which saw 120 contestants from around the world wear exclusively designed bikinis and monokinis from Naomi and her Sandstorm team.

The Miss World beach beauty contest had a worldwide audience of over 3 billion and it gave Naomi the ideal platform to further develop her business, branch out and design a stand alone label in her own name: NaomiAmba.

Since setting up her web business as a teenager 4 years ago, Naomi John has created two swimwear collections namely: Lizzie Beach in collaboration with the celebrity Lizzie Cundy and SwimSexy with Sandstorm.  Both collections were received well by a worldwide audience and today, Naomi's designs are in demand by women across the globe, and her unusual highly embellished swimwear is in high demand by a number of well recognised celebrities.

Spring 2012 saw the start of the long search for a fresh new face to the modelling scene who could capture the look and feel of the new swimwear label by Naomi. After numerous model castings Naomi met Beth and she is quoted as saying about her 'it was a no brainer when we met Beth at the casting. 

She is such a lovely, bubbly girl and her sunny disposition shines through her pictures. Beth has a certain something, like the X factor, she is engaging and I feel she represents my new label perfectly. Beth is heading up my 2013 Secret Beach Couture Campaign and she will be featured in publicity material worldwide. She will also be acting as our brand ambassador at events across the UK during the next twelve months'. 

NaomiAmba