Home / Knowledge / News / Apparel/Garments / Bare Necessities celebrates 30 years of Calvin Klein
Bare Necessities celebrates 30 years of Calvin Klein
15
Nov '12
Bare Necessities has launched an online digital lookbook in celebration of Calvin Klein's 30 years of iconic underwear, and it's the hottest photo spread since Marky Mark strutted his stuff for photographer Herb Ritts in 1992.

Bare Necessities has been very busy in the digital space this year, pushing the technology envelope with innovative digital catalogs featuring the sexiest models and brands in the lingerie industry in amazing photosets.

In this new effort, Bare Necessities' hot photography and elegant design aesthetic are on full display, featuring hunky guys with chiseled abs and gorgeous women modeling fabulous underwear, bra and sleepwear styles, and edgy and seductive intimate fashion like only Calvin Klein can create.

"Discuss designer underwear and fashion, and no brand is as emblematic as Calvin Klein," said Jay Dunn, Chief Marketing Officer for Bare Necessities. "Mr. Klein once said his advertising was not intended to be provocative, it was intended to be exciting. Clearly, it was both, and we've attempted to capture that passion in our tribute to our friends at Calvin Klein."

As part of this historic campaign, Bare Necessities is offering FREE shipping on all Calvin Klein purchases through November 19, 2012, using the promo code X15OFF. Bare Necessities carries over 300 styles by Calvin Klein in sleepwear, bras, hosiery, shapewear, and underwear.

Bare Necessities is the largest online specialty retailer of women's and men's branded and designer intimate apparel and lingerie. Since 1998, Bare Necessities has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women.

In February of 2012, Bareplus.com was launched, providing a vast selection of intimate fashion exclusively for curvy women. Bare Necessities features over 180 national and international brands such as Wolford, La Perla, Bali, Calvin Klein, DKNY, HUE, Under Armour, SPANX, Skinnygirl by Bethenny Frankel, Chantelle, Wacoal, Hanky Panky, and many more!

Bare Necessities


Must ReadView All

Armtex Group gets incentives for textile unit in Armenia

Textiles | On 18th Mar 2019

Armtex Group gets incentives for textile unit in Armenia

Armenia recently granted textile manufacturer Armtex Group customs...

Pic: Gildan Activewear

Fashion | On 18th Mar 2019

Merger of athletic, leisure created new brands: Gildan

Merging of athletic and leisure categories in developed nations has...

Pic: Asteks

Textiles | On 18th Mar 2019

Asteks' AGV reduces workload in material transportation

AGV automatic guided vehicles developed by garment manufacturer...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search