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Gap launches 'Love Comes In Every Shade' for this Xmas

17
Nov '12
This holiday season, Gap’s new global marketing campaign, “Love Comes In Every Shade,” celebrates the colorful, optimistic holiday product Gap is known for and illustrates some of the many forms of love, from puppy love and married love to best friend love and sibling love.

Wearing the must-have gifts of the season in a range of colors, the campaign features a diverse group of actors, musicians and their loved ones. Each group represents a different relationship, including true love with actors Michael J. Fox and wife Tracy Pollan; fatherly love with rapper Nas and his father, blues musician Olu Dara; modern love with the cast of NBC’s “The New Normal”; self love with actress Aubrey Plaza; puppy love with actor Jack Huston and his dog Orso; best friend love with director Gia Coppola and actress Nathalie Love; and married love with musician Rufus Wainwright and artistic director Jörn Weisbrodt.

“This campaign features some well-known actors, musicians and their loved ones, all wearing clothes from our new holiday collection,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “Their personal relationships help remind us that every family is unique and often goes beyond just those we’re related to—it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take.”

Holiday 2012 Collection

Building upon its fall Icon Redefined collection, key styles return for holiday in the Winter Icon collection updated with fresh pops of color and colorblocked patterns. For women, cozy outerwear and sweaters are the focus, including the Twill Parka and Eversoft Sweaters. Made from our softest wash-and-wear yarns, the Eversoft Sweaters are available in a range of energetic shades and silhouettes, including circle hem, cardigan and hoodie styles.

A fall favorite, the Fitted Boyfriend Shirt returns for holiday in updated hues and patterns. These standout tops pair with the iconic 1969 Always Skinny Jean and 1969 Legging Jean, and are available in a range of bright and optimistic washes, prints and fabrications, such as neon mint green, neon violet, lemon yellow, velvet and corduroy.

The men’s collection also incorporates color into jeans, cords and khakis paired with color-infused tops, waffle knit sweaters, and outerwear that mix and match to create a full winter wardrobe. Standout bottoms include the 1969 Straight Fit Corduroy Jeans available in a range of color-ways including the bordeaux and navy, and the Lived-In Slim Khaki in raw sienna and turquoise sky. Bottoms are shown with the Half Zip Waffle Sweater updated for holiday in a warm wool blend and the Lived-In Wash Shirts available in modern plaids and basic neutrals.

Accessories complete the look and include new colorful scarves, ankle boots and dazzling small leather goods perfect for holiday gift-giving.


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