Home / Knowledge / News / Apparel/Garments / Kendall and Kylie Jenner to design collection for PacSun
Kendall and Kylie Jenner to design collection for PacSun
17
Nov '12
Pacific Sunwear of California Inc. announced a new collaboration with fashion darlings Kendall and Kylie Jenner for a young women's line to launch exclusively in PacSun stores nationwide in February 2013. Designed and inspired by the stylish reality TV star sisters, "Kendall and Kylie," a line exclusive to PacSun, will feature a full assortment of on-trend young women's pieces that reflect the optimism, creativity and diversity of PacSun's California heritage.

"PacSun is all about great brands and on-trend merchandising that align with the creativity, diversity and optimism that makes the California lifestyle so unique," said Gary Schoenfeld, CEO of PacSun. "Kendall and Kylie represent all of these unique characteristics and will be an exciting addition to the women's side of our business."

The first items in the "Kendall and Kylie" line will include chambray button downs, chiffon tops, high waisted shorts, denim, graphic tees, dresses, jackets, bandeaus and scarves, all showcasing the casual-yet-chic sensibility of the Jenner sisters. The "Kendall and Kylie" line will range in price from $24.50 to $79.50 and will be available online as well as in stores across the country.

"Fashion has always been such an important part of our lives, and we are so excited for the opportunity to collaborate with a California-based brand that shares our style and California spirit with everyone," said Kendall Jenner. "Designing every piece of our first collection has been a really exciting creative challenge, and we're so pleased with the final product that will be available only in PacSun stores," added Kylie Jenner.

"Kendall and Kylie," exclusively at PacSun, is the result of a collaboration that also includes Majestic Inc. With current licenses including Heidi Klum for New Balance and the House of Harlow 1960 line by Nicole Richie, the Jenner agreement constitutes a new foray for Majestic Inc. into fashion for young women.

Pacific Sunwear of California, Inc. and its subsidiaries is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle.

Pacific Sunwear of California Inc.


Must ReadView All

Pic: Inditex

Apparel/Garments | On 23rd Mar 2019

Inditex, MIT collaborate on sustainability challenges

Inditex and MIT are collaborating to promote research in global...

Pic: Lenzing

Textiles | On 23rd Mar 2019

Lenzing to appoint new members to supervisory board

Prior to the annual general meeting of the publicly traded company...

China to boost investment in Bangladesh: envoy

Textiles | On 23rd Mar 2019

China to boost investment in Bangladesh: envoy

China would facilitate more investment by its companies and small and ...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search