TIL's new leather showroom & marketing office inaugurated at Dong Guan, China

24 May '05

2 min read

the tata group's business subsidiary tata international launched up its new marketing office and leather showroom in dong guan, china on 20 may 2005.

situated in china's most prosperous guang dong province, dong guan is the hub for footwear exports out of china. the city with a population of 6 mn accounts for 60% of the total footwear exports from china. it has acquired the status of the new footwear capital of the world. global footwear brands based out of us and europe, which are the primary customers for the finished leather business of tata international, source their shoes from dong guan, which is the reason why tata international has set up its showroom and marketing office in dong guan. the leather business of tata international has had a long and significant presence in china. the company has a marketing infrastructure, finished leather manufacturing set up and manufacturing bases for footwear in this region which contributes to around usd 50 mn of its annual turnover.

the showroom will be aimed at systematically launching new products in line with the changing season and fashion cycle, showcasing its product range for shoe designers and line builders. the office will also focus on business development in new customer segments, building customer relationship and providing after sales support.

the office was inaugurated by mr. sudhir deoras, md tata international limited. at the inauguration ceremony, mr. deoras acknowledged tata international's leather business initiative of building the “tata brand” in the global leather business and expressed his desire to strengthen this initiative in china. present at the ceremony were also representatives of key customers, mr. vivek tamhane, vice president tata south east asia limited, mr. rajesh sharma, gm, finished leather business and representatives of the finished leather marketing and technical services team in the far east region.

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