Home / Knowledge / News / Apparel/Garments / Sloggi unveils Love Weather & Weather Girl innerwear line
Sloggi unveils Love Weather & Weather Girl innerwear line
15
Jan '13
There’s only one thing in the world that comes close to the vivid, vibrant colors of nature and that’s a new collection of sloggi underwear! Small wonder that when it comes to looking ultra-cool and feeling ultra-comfortable, Asia’s hippest young women look to sloggi for undergarments that share their care for the environment! With 2011’s ‘Love World’ eco-awareness initiative and 2012’s highly popular ‘Love Wild’ collection, sloggi showed that fashionably fun and comfortable ladies’ apparel was just the start.

The latest way the brand is enabling wearers to ‘walk the environmentally-responsible talk’ by helping to conserve precious finite resources will be with the March 2013 launch of two new ‘Love Weather’ and ‘Weather Girl’ collections. Also available at the same time, sloggi’s colorful ‘Invisible’ and ‘Invisible Sense’ spring color series are sure to prove equally irresistible.

Each vivid, vibrant ‘Love Weather’ and ‘Weather Girl’ garment is alive with sloggi’s hallmark playful design motifs and is made from high-quality organic cotton and Italian Sensitive Fabric. The charming end result is character-filled undergarments that are not only fun to wear but also live up to the brand’s ‘wear and believe’ and ‘pay it forward’ credos.

“Chic and cheerful, with an effervescent ‘feel-good factor’, our new ‘Love Weather’ and ‘Weather Girl’ collections both deliver the comfort and design features for which we are renowned in spades”, said sloggi Head of Brand Asia, Mr. Harald Hinderberger. “Manufactured using technologically advanced eco-friendly processes, Sensitive Fabric and Organic Cotton have the characteristics of natural silk, offering a supreme level of comfort that is also lightweight, silky-soft and breathable. Best of all, when you wear our latest collections, you’re not only taking good care of your body but also the planet!” Mr. Hinderberger added.

Once again shouting out their support for Sensitive Fabric’s Italian manufacturer, sloggi and its wearers are reinforcing an environmental commitment that includes close ties to the World Land Trust non-profit organization. To date, the tie-in has seen sloggi lovers play a starring role in protecting endangered plants, animals, birds, reptiles and insects in a 3,763-hectare eco-care project area between Brazil, Paraguay and North East Argentina. Unique wonders that have benefited as a result of such thoughtfulness include the legendary Mocona Falls. As at Nov 20, 2012, sloggi and its brand loyalists had already helped to save some 77,370 m2 of this irreplaceable area!

‘Love Weather’ and ‘Weather Girl’ collections and accompanying ‘Invisible’ and ‘Invisible Sense’ Spring color will be available at Triumph Boutiques and all major department stores from March 2013 onwards.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Feb 2020

Cambodian PM urges PRC to export raw materials by air, sea

Prime Minister Hun Sen recently urged Chinese ambassador to Cambodia...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Pak govt urged to help clear consignments from China

The Sindh Industrial Trading Estate (SITE) Association of Industry...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Coronavirus an opportunity for Indian textile industry?

While scientists across the world are busy developing vaccine and...

Interviews View All

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search