SFG wins retail customer engagement award

SFG is Australia's largest women's apparel group, delivering mass personalization to over 7 million loyalty members across 6 brands in 893 stores and 7 transactional websites. By implementing the SDL Intelligent Marketing Suite, SFG was able to drastically reduce production times for electronic direct marketing from 24 hours to less than two hours.

The company then leveraged this improved efficiency to interact with data captured through customer interactions in new ways. For the first time SFG was able to gain a single-view of their customers and deliver personalized, targeted communications based on the behavior of individual customers. Since implementing the SDL solution, SFG has seen an ROI of 2,200 percent on its most recent electronic direct marketing campaigns.

"We are thrilled to congratulate SFG for their foresight and vision in creating what can only be described as an 'omni-channel' approach," said Bob Hale, CEO of SDL Campaign Management and Analytics Division. "SFG's results are impressive and show how retailers can optimize individual customer experiences and drive engagement by looking at a single view of customers across the multiple channels."

"SFG is honored to be recognized by Retail TouchPoints," said Alison Henriksen, CFO of SFG. "Data is a critical component of our business, but too much data or the wrong data can be detrimental to our relationships with our customers. Working with SDL, we are able to better understand our customer data and as a result deliver promotions and information through the right channel at the right time."

The Retail TouchPoints awards recognize retailers for their unique customer engagement strategies and analytics. Winners include large, national retailers as well as smaller, regional companies.

"We are proud to honor retail companies that have embraced customer engagement and implemented solutions and services that are delighting customers and improving the bottom line," said Debbie Hauss, Editor-in-Chief of Retail TouchPoints. "The award winners are ahead of the curve and are achieving business success in this increasingly competitive and challenging marketplace."

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

About Specialty Fashion Group (SFG)

Specialty Fashion Group (SFG) is the largest retailer of women's fashion in Australia, making women everywhere look good and feel great through six diverse brands that offer style and value. The company's brands include Autograph, City Chic, Crossroads, La Senza, Katies, and Millers. SFG sells a garment every second in Australia, New Zealand or the United States.

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