Home / Knowledge / News / Apparel/Garments / Esprit gets new campaign faces for S/S collection
Esprit gets new campaign faces for S/S collection
01
Feb '13
Esprit invites you to share an unforgettable journey with new campaign faces, Dree Hemingway and Liu Wen, the perfect partners to esprit’s carefree summer style.

Esprit’s New Girl Crush – Dree Hemingway and Liu Wen

In SS13, Esprit continues to amaze with another captivating, high profile brand campaign, this time captured by US fashion photographer, Terry Richardson against the backdrop of romantic Rome.

Once again, the international fashion brand has joined forces with French stylist and editor Camille Bidault-Wadding- ton. Known for her unique, inspirational and refreshingly unexpected sense of style and styling Camille has hand- picked the key campaign pieces for the collection.

US model, aspiring actress and literary heiress, Dree Hemingway and Chinese born top model, Liu Wen shine in this authentic and stylish campaign,that is reminiscent of a treasured travel album.

As global style icons, Dree and Liu were the ideal muses for Esprit in SS13. Effortlessly cool and chic, whatever they are doing, Dree and Liu perfectly complement the easy-going, international style of an Esprit summer.

Join them as they discover an Esprit collection that fuses colours, fabrics and textures from around the world. It’s an exploration of style and culture, Esprit’s summer for the senses.

Summer of the Senses - The Colours and Fabrics

Colours are inspired by light summer air, exotic flowers, the sparkle of the ocean, and warm, rugged terrains. This sees pastels, neutrals and earthy tones paired with coral reds, turquoises and acid greens, to awaken a holiday spirit anywhere.

Fabrics have texture and character. Lightweight bouclé, crepe and sustainable silk-linen are playfully adorned with metallic coatings and lace embroidery. Light leather biker and nylon bomber jackets inject cool, urban edges to femi- nine outfits. While abstract prints with floral motifs, geometric patterns, and handmade looks are an ideal match for an easy summer lifestyle.

The fit is relaxed and unstructured, but with meticulous attention to detail. It’s laidback tailoring at its best. From printed cropped pants and boyfriend blazers to uniquely cut and patterned dresses, this is a collection that oozes carefree, confidence – just like the Esprit woman.

Iconic Products – The Key Looks

With the Esprit SS13 campaign, Dree and Liu invite you to join their voyage of discovery, sharing travel tips along the way. They show us how the collection is the ideal capsule wardrobe for a summer at home or away. Strolling through a sun-dappled city in skinny jeans, an oversized blazer with rolled up sleeves and pointy pumps.

Lazing in a leafy park wearing slouchy shorts, stripy t-shirt and bowler hat. Or meeting friends for lunch in the perfect, casual little black dress and boyish baseball cap. There is something unique for any occasion. Because as every stylish woman knows, it’s not just what you’re doing, it’s how you look doing it.

Key pieces for the collection include printed cigarette and slim pants, crisp shirts, laidback blazers, boxy jackets, bowler hats and the essential skinny jeans. Metallic accessories such as statement holdall bags and lathy belts turn up the fashion volume.

The 360°campaign will be aired across various media, including print, online, point of sale and social media from mid- February onwards in Esprit’s key international markets.

Esprit


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Feb 2020

Morocco to revise FTA with Turkey

Turkey has agreed to review its free trade agreement with Morocco,...

Pic: Shutterstock

Textiles | On 15th Feb 2020

German, Italian investors interested in investing in Pak

German and Italian investors and manufacturers have evinced keen...

Pic: Nike

Apparel/Garments | On 15th Feb 2020

Nike employs distributors in Brazil, Argentina, Chile

Nike has entered into strategic distributor deals for its Nike Brand...

Interviews View All

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Mario Castro,

Mario Castro

Fibraltex is an integral factory dedicated to the production of denim...

Herbert Guebeli,

Herbert Guebeli

Switzerland-based Sedo Engineering develops technologies for the denim...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search