Upon commenting on the signing of the agreement, Dufry do Brasil President, Humberto Mota, said: “By signing this agreement, Dufry Sports consolidates its position in the retail market of sports goods, especially when it comes to major events.
In the 2007 Pan American games, we were chosen to market items licensed by the Olympic Committee. Dufry Sports also performed such a mission successfully at the Military World Games.
Now we will market the Official Products licensed by FIFA, both in the Confederations Cup, this year, and in the 2014 World Cup.
We are proud of actively participating in these Major Events, in line with Dufry Policy: “Think Globally, act Locally.”
The agreement further ensures the opening of official stores at domestic and international airports and official stores in the cities where the events will take place.
Dufry Sports operated the official store at the draw for the grouping of the FIFA Confederations Cup 2013, in São Paulo. In addition to t-shirts and souvenirs, the competition’s official ball was sold first hand, soon after its launch.
Established in 2007, Dufry Sports is in charge of selling official sports-related products with innovation and credibility. The brand’s first participation in tournaments was Rio 2007 Pan American Games, with 72 stores at all the event’s sports facilities, and a Megastore in Copacabana beach, selling more than 500 licensed products that were a sales and customer satisfaction success.
Since then, Dufry Sports has been present as the official store of other major sports events, such as Stock Car (Brazil’s largest category of car racing), Rio Military World Games 2011, Novo Basquete Brasil – NBB, and in a series of street running events, such as São Silvestre, São Paulo Marathon, Rio Half Marathon and Volta da Pampulha Running Event.
After five years of great success of Dufry Sports’ pop up stores in Brazil, the brand has hired a technology and innovation company to develop a concept of special stores for sports fans, which will be launched in early 2013 with the opening of two physical stores in Brazil’s two main domestic airports: Congonhas and Santos Dumont.
The Congonhas unit in Sao Paulo will offer products related to a broad universe of sports, whereas the brand’s branch at the Santos Dumont Airport in Rio de Janeiro will offer only theme products linked to car racing.
| On 12th Jun 2021
Gross domestic product (GDP) of the Group of 20 (G20) area returned...
| On 12th Jun 2021
Japan’s imports of clothing and accessories declined by 13.2 per cent ...
Setting the right targets for issues in play in locations, i.e.,...
Uniform designing is a numbers game
Opportunity now to reimagine processes & systems in a digital environment
International apparel brands
Launched first collection at onset of Covid
The entertainment/character segment lead as the largest sector for the...
Danitech was born from the will of a group of technicians to offer the...
In the financial hub of eastern India, Kolkata, a humble production...
Alexium International is a specialty chemical development company...
Dr Anup Rakshit
The Indian Technical Textile Association (ITTA) is the only association of ...
Garware Technical Fibres
Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...
Sailesh Singhania Label
The Sailesh Singhania label was created to promote handwoven sarees and...
Gramin Vikas Evam Chetna Sansthan
Ruma Devi is a jet-setting promoter of artisans who has empowered...
Sarah Denise Cordery
Sarah Denise Studio
Manchester, England-based Sarah Denise Studio provides relevant fashion...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.