Home / Knowledge / News / Apparel/Garments / GPJ unveils design competition Brand X with Under Armour
GPJ unveils design competition Brand X with Under Armour
13
Feb '13
The number one ranked event and experience marketing agency, George P. Johnson (GPJ), unveiled an open challenge to the nation’s top undergraduate design and marketing students with the launch of Brand X, a groundbreaking competition featuring sports performance brand Under Armour, and with support from industry publications Event Marketer magazine and Event Design magazine.

“Brands today are looking for new methods to elevate the customer’s experience across all touch points, and experience design is a growing discipline driving that shift.”

The first-ever national competition of its kind, Brand X will expose college students to the emerging multidisciplinary approach to brand marketing that emphasizes richer, more meaningful interactions between brands and consumers. Experience design unites every marketing channel around a powerful and consistent brand promise, including digital, public relations, advertising, social media, direct, experiential and more. The competition is intended to be a platform that will bring industry attention to the growing importance of experience design as an exploding discipline within the marketing field and to introduce talented students to its practice.

Brand X will challenge student teams to develop a hypothetical Under Armour event campaign that begins 100 days out from the 2014 Olympics in Sochi, Russia and will include digital, mobile and physical experiences that will deliver on Under Armour’s brand values in compelling, memorable ways, culminating at Olympic Park in Sochi. The winning team will be flown to the annual Event Marketing Summit (May 6-8 in Chicago) for a special awards ceremony in front of industry leaders, receive a cash prize and will be offered prestigious paid internship positions with a GPJ creative studio. Special coverage of this historic program will appear in Event Marketer, Event Design and on their web sites.

“We couldn’t be more excited to have the Under Armour brand play a central role in a competition we feel is helping to shape the future of brand marketing,” said Shana Gritsavage, Director of Global Events at Under Armour. “Brands today are looking for new methods to elevate the customer’s experience across all touch points, and experience design is a growing discipline driving that shift.”

Reflecting the multidisciplinary nature of experience design, Brand X student teams will be comprised of talents from four core areas: environmental design, graphic design, digital and copywriting. Students will come from programs at universities and colleges nationwide, forming teams through crowdsouced elements and via partnerships with colleges and universities.

“The really exciting part of Brand X, for me, is the fact that we’re uncovering the best up-and-coming design talent in the country and challenging them to get outside their comfort zone,” said John Trinanes, Senior Vice President of Creative with GPJ. “Students who might have never heard of experience design before are going to come together, learn and compete on a truly national stage with one of the world’s great brands.”


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2020

Bangla Tariff Commission fears grave impact on China trade

The impact of the coronavirus outbreak on Bangladesh-China trade is...

Pic: Shutterstock

Textiles | On 26th Feb 2020

UK risks losing up to 14% of exports to EU if no deal: UN

Non-tariff measures could cause major fractures in post-exit UK-EU...

Pic: Shutterstock

Textiles | On 26th Feb 2020

Turkey's textile industry employs 1.67 mn: minister

Turkey's textile and garment industry currently employs around 1.67...

Interviews View All

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Abhishek Ralli,

Abhishek Ralli

Guide group is a government recognised manufacturing house engaged in the...

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search