“Brands today are looking for new methods to elevate the customer’s experience across all touch points, and experience design is a growing discipline driving that shift.”
The first-ever national competition of its kind, Brand X will expose college students to the emerging multidisciplinary approach to brand marketing that emphasizes richer, more meaningful interactions between brands and consumers. Experience design unites every marketing channel around a powerful and consistent brand promise, including digital, public relations, advertising, social media, direct, experiential and more. The competition is intended to be a platform that will bring industry attention to the growing importance of experience design as an exploding discipline within the marketing field and to introduce talented students to its practice.
Brand X will challenge student teams to develop a hypothetical Under Armour event campaign that begins 100 days out from the 2014 Olympics in Sochi, Russia and will include digital, mobile and physical experiences that will deliver on Under Armour’s brand values in compelling, memorable ways, culminating at Olympic Park in Sochi. The winning team will be flown to the annual Event Marketing Summit (May 6-8 in Chicago) for a special awards ceremony in front of industry leaders, receive a cash prize and will be offered prestigious paid internship positions with a GPJ creative studio. Special coverage of this historic program will appear in Event Marketer, Event Design and on their web sites.
“We couldn’t be more excited to have the Under Armour brand play a central role in a competition we feel is helping to shape the future of brand marketing,” said Shana Gritsavage, Director of Global Events at Under Armour. “Brands today are looking for new methods to elevate the customer’s experience across all touch points, and experience design is a growing discipline driving that shift.”
Reflecting the multidisciplinary nature of experience design, Brand X student teams will be comprised of talents from four core areas: environmental design, graphic design, digital and copywriting. Students will come from programs at universities and colleges nationwide, forming teams through crowdsouced elements and via partnerships with colleges and universities.
“The really exciting part of Brand X, for me, is the fact that we’re uncovering the best up-and-coming design talent in the country and challenging them to get outside their comfort zone,” said John Trinanes, Senior Vice President of Creative with GPJ. “Students who might have never heard of experience design before are going to come together, learn and compete on a truly national stage with one of the world’s great brands.”
| On 12th Jun 2021
Gross domestic product (GDP) of the Group of 20 (G20) area returned...
| On 12th Jun 2021
Japan’s imports of clothing and accessories declined by 13.2 per cent ...
Setting the right targets for issues in play in locations, i.e.,...
Increased need for online fitting solutions as retailers shift to...
Great step towards realising end goal of 'AtmaNirbhar Bharat'
Wearables have very limited reach
Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...
Based out of Como, Italy, and with technological expertise of nearly 70...
Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...
Kevin Young & Tom Lucas
Web Industries is a precision formatter of nonwoven materials used in baby ...
Garware Technical Fibres Ltd
Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...
Sameer Sonkusale & Rachel Owyeung
A team at the Tufts University in Massachusetts was recently in news for...
Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep
Established in 2012, Sarah & Sandeep is a luxury menswear label...
A Humming Way
A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...
Label Seema Gujral
<b>Seema Gujral</b>'s designs for her eponymous label revolve around...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.