Reitmans adopts ProfitLogic's Assortment Execution Solution to improve sales & gross margin

25 May '05

4 min read

in its search, reitmans identified profitlogic as the solution provider that really understood the implications of managing by color and size.

the specialty retailer selected profitlogic size profiling to match store size need to customer demand, optimized pre-pack configuration to ensure the right mix of sizes are included in each pre-pack, and optimized history to identify and correct for missed opportunities from past markdowns, store transfers, and stockouts.

“assortment execution supports our overarching goal of capturing additional sales and gross margin,” said doug deruchie, cfo of reitmans. “having the right assortment of merchandise in the right sizes in each store every time customers shop will be of significant benefit for our high-volume/low square-footage stores.”

“profitlogic provides easy access to sku/store information and the ability to plan at the market level, which will enhance the quality and precision of our assortment analysis and planning,” said diane randolph, director of merchandising business processes at reitmans. “the ability to view assortments across departments or color stories will allow us to manage collections and ensure a balanced presentation for all stores.”

“infusing analytics into the merchandising process is a powerful area of opportunity for any retailer looking to take merchandising to the next level,” said tom ebling, chairman and ceo of profitlogic. “both retailers delivering strong a powerful area of opportunity for any retailer looking to take merchandising to the next level,” said tom ebling, chairman and ceo of profitlogic. “both retailers delivering strong results and those looking for a quick boost to lagging store performance can benefit from applying powerful insight into customer demand to the merchandising process.”

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