Home / Knowledge / News / Apparel/Garments / Puma apparel line uses Celliant's mineral fiber technology
Puma apparel line uses Celliant's mineral fiber technology
07
Mar '13
Celliant, the leading innovative responsive textile technology, is proud to announce its alliance with global sportlifestyle brand, PUMA. The Puma men's athletic apparel line inspired by Olympic gold medalist and world record sprinter Usain Bolt now features performance-driven apparel incorporating Celliant's patented mineral fiber technology.

Celliant technology is designed to help athletes with endurance and to maximize their workouts. Created from natural minerals loaded into polyester fibers, Celliant's proprietary blend of 13 ingredients converts the body's vibrant energy (heat) into far infrared light (FIR), which is then easily reabsorbed into the tissue and muscle. Celliant is not a coating or spray and it does not wash off or wear out. It works for and lasts for the lifetime of the product.

"We're thrilled to collaborate with PUMA on this program," says Seth Casden , CEO of Celliant. "This is an incredible opportunity to expand our technology through a leading brand recognized for performance-engineered apparel and gear. Since its creation in 2008, Celliant's mission has been to develop and bring to market products that harness and recycle the human body's natural energy to create health and performance benefits. The Puma adoption solidifies our place as the leader in FIR technology for apparel."

PUMA's Usain Bolt line combines sleek design with innovative technology to help improve consumers' athletic performance and endurance. As of spring 2013, men's tops and bottoms featuring Celliant technology, including zip-up hoodies and shorts, will be available for purchase at select retailers and online.

About Celliant

Celliant is a revolutionary, patented technology that harnesses and recycles the body's natural energy through the medium of fibers. Celliant's applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to improve athletic performance, sleep quality and wellness. Fibers, yarns and fabrics with Celliant technology can be found in some of the world's most recognized name brands. 

Celliant


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Apparel/Garments | On 20th Feb 2020

Bangla garment accessories sector may lose Tk 1500 cr

Bangladesh's garments accessories and packaging sector may incur a...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Henk-Jan Rohaan,

Henk-Jan Rohaan

The custom-built machineries of Brugman Holland are known for reliability, ...

Yogesh Kanani,

Yogesh Kanani

Incorporated in 1999, Purani Textiless Private Limited is a leading...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search