Home / Knowledge / News / Apparel/Garments / Bud Cauley new face of Macy's Greg Norman collection
Bud Cauley new face of Macy's Greg Norman collection
08
Mar '13
Macy’s announced that PGA Tour up-and-comer Bud Cauley will join golf legend Greg Norman in a new marketing campaign for the “Greg Norman for Tasso Elba” golf collection this April. The popular collection of performance-based, golf-inspired sportswear is available exclusively at select Macy’s.

“We’re very excited to be working with Bud Cauley for the Greg Norman for Tasso Elba golf collection”

“I'm pleased to have Bud Cauley come on board with my apparel line,” said Greg Norman. “Bud is clearly one of the PGA Tour's most talented young golfers, but of equal importance, Bud represents the values of the game of golf and those we attribute to our brand.”

On tour, in advertising and in special appearances for the brand, Cauley will wear Greg Norman for Tasso Elba, including items from the fashion-forward, slimmer-fit “Shark Greg Norman for Tasso Elba” line. The campaign will reveal the young player in action, sporting a variety of looks that demonstrate the collection’s appeal to golfers who want to play the game and look fashionable. His high-energy attitude and fresh style are captured in a campaign that highlights the quality, performance and versatility of the entire golf collection.

The advertising was shot by fashion photographer Walter Chin at Tiburón Golf Course located at the Ritz Carlton Naples Golf Resort. This championship course, designed by Greg Norman, is nestled in the lush, coastal interior of Southwest Florida, on the northern-most tip of the Everglades and only minutes from the Gulf of Mexico. The course is a Certified Audubon Cooperative Sanctuary and is home to the Franklin Templeton Shootout each December.

“I really can’t express how excited I am to begin my year in a partnership with Greg Norman for Tasso Elba at Macy’s,” said Bud Cauley. “I have memories of both of these iconic brands, Macy’s and Greg Norman, growing up. Having the privilege to now represent two giants in retail and golf is absolutely awesome and humbling for me.”

Greg Norman for Tasso Elba features a wide assortment of golf lifestyle product including shirts, shorts, pants, and outerwear, available only at Macy’s, in more than 600 stores and online at macys.com. The styling of the line reflects the traditional aesthetic and luxurious appeal of the Tasso Elba brand, and also features a selection called Shark by Greg Norman for Tasso Elba that provides slimmer fits with a younger sensibility in mind.

Greg Norman for Tasso Elba utilizes Play Dry performance, a wicking technology that transports moisture away from the skin, keeping wearers cool and dry. Another distinctive element of the line is the shark logo that is present throughout the collection. Inspired by “The Shark” nickname that has become synonymous with Norman; the emblem is a fitting depiction of the spirit of the Greg Norman for Tasso Elba man, who is sleek, powerful and engineered for success.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 22nd Jun 2021

UN prioritising protection of Cambodian garment workers

The United Nations system in Cambodia is working together with...

Pic: Shutterstock

E-commerce | On 22nd Jun 2021

Apparel biggest factor in uptick in US consumer spending: Vesta survey

Vesta, an end-to-end online transaction guarantee platform, recently...

Pic: Shutterstock

Textiles | On 21st Jun 2021

S African textile workers to get average wage rise of 5.2% from Aug 1

The Southern African Clothing & Textile Workers' Union (SACTWU) has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Akram Tariq Khan,

Akram Tariq Khan

E-commerce brand YourLibaas meaning "garment or attire" in Udru, was...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search