Home / Knowledge / News / Apparel/Garments / Nike She Runs event inspires female runners
Nike She Runs event inspires female runners
16
Mar '13
The Nike She Runs event series, now in its fourth year, delivers a positive sports experience to female runners in countries where women’s sports participation is continuing to gain momentum. The global race series inspires women to embrace running and find motivation through Nike+ and social communities.

Nike+ provides female runners with a greater level of connectivity to track and measure their performance during training and race day, while Nike’s apparel and footwear innovations are specifically designed for the female running community.

During the four-month series, more than 85,000 women (up from 20,000 participants in 2009) from communities as diverse as Seoul, Korea; Bogotá, Colombia; and Sydney, Australia; will participate in the races. Launched on March 10 in Mexico City, the 2013 She Runs series also helps women train by offering run clubs, social networks and themed training experiences.

Nike celebrates participants’ individual style and running goals at each event, delivering rich experiences for both highly competitive runners who remain fiercely feminine and runners who crave competition but thrive on the camaraderie that comes from running with friends.

As part of each race journey, female runners will be inspired through Nike+, targeted Nike Training Club classes, footwear trialing, bra fitting and epic training runs. Nike will showcase the best footwear technology available to enable runners to reach their personal goals, including innovative Flyknit technology, along with a wide array of running tops, tanks, bras, jackets, shorts and leggings to allow women to complement their personal style.

Countries also will offer targeted experiences designed to motivate runners, including Sydney’s Running Den, a pop-up environment providing personalized service for runners to prep for race day and select their ideal apparel and footwear.

In Mexico, the training journey included a mission to Nevado de Toluca and a new level of product trialing, through the Nike Flyknit Lunar1+ “perfect fit” experience at the Race Expo with women’s world record marathoner Paula Radcliffe on hand to inspire runners for race day.

Nike


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: B.Zhou / Shutterstock.com

Retail | On 27th Feb 2020

Retail brands restrict China operations amid COVID-19

The outbreak of COVID-19 is disrupting business dynamics in China....

Interviews View All

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Xavier Martinez,

Xavier Martinez

CADT Software & Drafting was founded in Spain in 1987 by Josep...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Amol Bhagwati,

Amol Bhagwati

A textile finishing solution provider, Inspiron Engineering Private...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search