Online shopping is becoming popular in China and it would have an important role in the future business models. This was underlined at the 2013 Dalian Spring fashion week that began last week.
During the fair, various ecommerce platforms held conferences for garment and fashion industry, in addition to several ecommerce lectures about Internet-related technologies and online sales experiences, according to chinadaily.com.
The ecommerce activities at the fashion fair were aimed at enabling Dalian enterprises to familiarize with ecommerce models, which would in turn help them in expanding their sales channels.
Dalian garment association chairman Mr. Tian Ping said whether to use ecommerce or not is no more the question, but how to use ecommerce is.
Fibre2fashion News Desk - China