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Uniqlo launches global functional innerwear brand - AIRism

22 Mar '13
4 min read

Debuting March 20, the campaign will also feature the world renowned classical ballet dancer Polina Semionova. A star of Germany's Berlin State Opera for ten years, Ms. Semionova is now a principal dancer for the American Ballet Theater in New York.

Regulation of the Moisture Trapped Inside Clothing Enhances Comfort

As temperatures and humidity rise in spring and summer, many people choose to avoid wearing an item of underwear to try and keep cool. However, wearing a single layer of clothing does not relieve people from the discomfort caused by perspiration and the moisture trapped inside clothes. By contrast, wearing just one item of AIRism underneath outerwear regulates moisture inside clothes, keeping wearers comfortable even on hot and humid summer days.

AIRism for Men:

Made from ultra-fine fibers, AIRism for men is both amazingly smooth on the skin and snug-fitting without ever feeling constrictive. AIRism garments are so silky to the touch and comfortable that it is easy for people to forget that they are wearing them.

They are made with a revolutionary fabric that combines a light and sheer quality with the ability to quickly absorb and dry away perspiration. AIRism also features a highly effective anti-bacterial, anti-odor function as well as an odor control function keeping wearers feeling fresh and comfortable. All these qualities make AIRism a great choice for men.

Additionally, UNIQLO has used finer fibers for the fabric in this season's line to minimize any friction between the fabric and skin, resulting in an even softer feel.

AIRism for Women:

UNIQLO created the women's AIRism line to free women from the discomfort of perspiration and the chill factor associated with air conditioning. These items are made from innovative fabric that combines breathable cupro fibers, produced by top materials manufacturer Asahi Kasei, and micro nylon, made by leading textile maker Toray. Cupro fibers reduce buildups of moisture trapped under clothing, keeping wearers dry and comfortable at all times.

Uniqlo

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