Home / Knowledge / News / Apparel/Garments / Innovative Odegon DeoTags absorb under arm smells
Innovative Odegon DeoTags absorb under arm smells
23
Mar '13
Odegon Technologies’ odour eliminating tags will be available on the British high street from March. The small DeoTags absorb under arm smells via a special military-grade nano-porous fibre sewn into garment lining.

Underarm clothing tags which harness and store the molecules responsible for the smell of perspiration will be made available on the UK high street from March.

The breakthrough invention from technical fabric innovators, Odegon Technologies, eliminates the unwanted smell resulting from human sweat via a small and discrete 7cm x 4cm fabric tag housing a three-dimensional mesh of highly absorbent material. The DeoTags will be discreetly sewn into the underarm of three suits and one blazer available nationwide and online by UK retailer, Marks & Spencer (M&S). As part of the retailer’s summer range, the tailoring offers consumers a unique solution to unwanted smells in the summer weather, and as such, could reduce dry cleaning costs and prolong the life of the garment.

DeoTags can be easily designed into the armpit area of any garment by clothing manufacturers, for minimal additional production cost and without the need for additional machinery. The soft, chemical-free, odourless, inert, non-allergenic and environmentally-friendly tags or patches remain permanently in place for the life of the garment where they perform regardless of the number of wears. The applications for Odegon’s odour absorbing technology are diverse and include shirts, jackets, blouses, coats, uniforms and corporate wear, footwear, sportswear and activewear, formal and casual clothes.

Odegon DeoTags are the invention of Odegon Technologies Ltd which was formed in 2010 to launch numerous patentable inventions and products that the company will bring to market over the coming months “Odegon DeoTags are a standalone innovation for the retail and service industries. Unlike chemical finishes, DeoTags are permanent and cause no pollution to the environment,” says Odegon Technologies’ Tom Rawlings.

“Our technology is already proven, and our invention can now be easily manufactured into all types of garments for a fraction of the cost of chemical finishes. No special machinery is required and manufacturers can easily introduce DeoTags into their production lines as a unique selling item. We have worked closely with M&S to integrate this product into a selection of it’s’ suits and blazer, to create innovative, distinctive garments fit for the modern lifestyle.”

The surface area of DeoTags’ ‘active’ inner material comprises multiple peaks and troughs, which, if stretched out would equal the dimensions of a full size tennis court. Polarised molecules from body odour are absorbed and permanently trapped within the material’s structures until the garment is cleaned, either by hand or machine washing or by dry cleaning, and the molecules are flushed out. The controlled material was patented in 1942 by the Ministry of Defence for use in gas masks to absorb harmful nerve gas and has been used in the production of CBRN (chemical, biological, radiological and nuclear) suits and gas masks ever since.

Odegon Technologies


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Feb 2020

CLMV nations urged to export goods items to Japan

Cambodia, Laos, Myanmar and Vietnam (CLMV) were recently encouraged...

Pic: Shutterstock

Apparel/Garments | On 19th Feb 2020

Turkey's apparel sector sets $19 bn export target in 2020

Turkey's apparel sector, which sold goods worth $17.7 billion to...

Pic: Waleeds / Shutterstock.com

Textiles | On 19th Feb 2020

Pakistan textile exports up 3.68% in July-Jan FY20

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search