Home / Knowledge / News / Apparel/Garments / Bebe stores names Katrina Glusac as CMO
Bebe stores names Katrina Glusac as CMO
04
Apr '13
Ms Katrina Glusac
Ms Katrina Glusac
Bebe stores, inc. announced that it has named Katrina Glusac as Chief Merchandising Officer, effective immediately. In her new role, Ms. Glusac will lead the merchandising, visual merchandising and planning & allocations teams in defining and building the brand’s merchandising offerings across all categories. She reports to the Company’s CEO Steve Birkhold and will work closely with Brigitte Bogart, the recently appointed EVP of Design and Product Development, in leading the new direction of the brand.

“I have long admired the bebe brand and am thrilled to join the company as part of its next phase of growth”

A seasoned strategic merchandising executive, Ms. Glusac brings more than 20 years of expertise in product development and product management for contemporary and e-commerce brands. Most recently, Ms. Glusac served as Chief Merchant and VP of Merchandising at ShoeDazzle.com where she successfully built a new merchandising, design and planning team, improved sell through and inventory performance and leveraged emerging technology and data-driven marketing to significantly increase company sales. Previously, Ms. Glusac was Divisional VP and GMM of Guess?, Inc., where she conceptualized and helped launch Marciano, the company’s first fashion forward contemporary division, which became the number one performing division in many categories. Ms. Glusac has also held senior merchandising positions at Arden B. and Charlotte Russe, Inc.

“We are very pleased to welcome such a strong and proven merchant to the bebe team,” said Mr. Birkhold. “With an exceptional track record in elevating the performance of prominent contemporary brands, Katrina will be instrumental in helping us develop a merchandising strategy to reflect today’s fashion-focused and digitally savvy customer.”

“I have long admired the bebe brand and am thrilled to join the company as part of its next phase of growth,” said Ms. Glusac. “I look forward to working closely with Brigitte Bogart in creating a vision that will excite today’s customer, while building on the brand’s strong heritage.”

Ms. Glusac holds an Executive Master’s in Business Degree (EMBA) from Daniel’s College of Business at the University of Denver, and a Bachelor of Arts degree from Pepperdine University.

bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women’s apparel and accessories under its bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 244 stores, of which 191 are bebe stores, including the on-line store bebe.com, and 53 are 2b bebe stores, including the on-line store 2bstores.com. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells bebe branded product through its licensees in approximately 23 countries.

Bebe stores, inc


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