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Coca-Cola launches recycled fashion lifestyle products

05 Apr '13
4 min read

Waste Management's green trucks will be onsite for the duration of the game. Representing North America's largest recycler, these two Waste Management trucks will also serve as rolling reminders about the importance of recycling as they traverse the streets of Los Angeles throughout April.

A full line of apparel and lifestyle items promoting environmental responsibility are among the latest offerings from EKOCYCLE:

adidas – A limited-edition adidas Feel Good Tee features a custom EKOCYCLE Glyph pattern along with the legendary adidas stripe logo and the official NBA logo. The shirt is made with 50 percent rPET and 50 percent organic cotton, with the rPET component comprised of three assorted recycled PET bottles.

Levi’s – The limited edition Levi’s 501 Waste<Less jean is made with an average of eight recycled assorted plastic bottles per pair of jeans.

Beats by Dr. Dre - Beats Studio headphones are precision engineered to reveal the full emotion of your music. Through EKOCYCLE, Beats delivers exceptional sound, and a full 31 percent of the product is made using materials that would have otherwise been wasted, including three assorted recycled PET plastic bottles.

The EKOCYCLE Studio headphone also offers an online digital user manual rather than including paper materials in the packaging. Beats Studio headphones are available at beatsbydre.com, amazon.com and coca-colastore.com.

New Era – The 59FIFTY cap is New Era's signature fitted, structured cap with a flat visor that has the ability to curve. The 9FIFTY Strapback is a throwback style with fabric strap closure with a metal buckle that allows for a fashionable, adjustable fit.

Made with 42 percent post-consumer recycled materials, including one recycled PET bottle, each hat is available in S/M and M/L. Beginning in June, the caps can be found at New Era Flagship stores across the country, newera.com and coca-colastores.com.

Other selections in the EKOCYCLE line include boardshorts and T-shirts from brand partner RVCA and luxury bags from brand partner MCM, which will be available later this year.

In addition to EKOCYCLE products being available online and at select retail outlets, social media-savvy fans can win sustainable merchandise signed by will.i.am and NBA players.

The Coca-Cola Company

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