New intimate collection by Lindex for spring

10 Feb '06

2 min read

Fashion group Lindex is now introducing this spring's fashion news in underwear with a range that makes it possible to own a variety of different types of bra. At Lindex, all women - regardless of taste and cup size - should be able to find a bra that fits.

The Lindex fashion group sells the most ladies' underwear in Scandinavia, and has been established as an underwear specialist for many years. Lindex has more than 50 years of knowledge and experience in underwear, something that is hard to compete with.

"High quality, good fit, and a broad range have made us the market leader in underwear throughout Sweden and Norway. We successfully sell ladies underwear, from our own brand and leading external brands, and at the beginning of every season we introduce hundreds of new bras and knickers," says Ulrika Danielson, Head of Information, Lindex.

This season's style of bra leans toward romantic pastels and flamboyant flowers, but also among the new styles is designs in a subdued black and a fresh crisp white. Among the other new items are a completely new type of contoured stretch t-shirt bra, as well as an Air-gel bra filled with both air and gel.

The bra campaign will be on billboards, the evening press, and the Internet during weeks 6-7.

Northern Europe based Lindex offers a product range that all women can afford. Always with good quality and stylish fit. In 2002, it acquired Twilfit retail chain.

Lindex

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