Interviews
Playboy's growing expansion into retail & entertainment at Las Vegas
24 May '05
4 min read
The memorabilia area of the boutique offers one-of-a-kind artifacts for sale from Playboy archives and Hugh Hefner's personal memorabilia collection, including his pipe and slippers, vintage Bunny Costumes, and paintings and sketches from Alberto Vargas and LeRoy Neiman, respectively all showcased in museum-style cases.
The first U.S. retail location follows Playboy's successful 2002 launch of its freestanding Playboy Tokyo fashion boutique, which in was recognized as one of 40 top stores in the world by the Retail Leaders Association.
The Las Vegas opening also leverages Playboy's expansion at retail in specialty stores and leading department stores throughout the United States, Asia and Europe.
Retail stores that have carried Playboy fashion merchandise include Henri Bendel in New York, Colette in Paris, Selfridges in London, and Seibu in Hong Kong. The next freestanding Playboy store, a 2,300 square-foot store on Chapel Street, Melbourne, one of Australia's premier fashion areas, will open in fall 2005.
Playboy's branded line of licensed fashion and consumer products has experienced exceptional growth at retail since its repositioning in 1999, with a product offering that includes men's and women's fashion apparel and accessories, underwear, legwear, outerwear and footwear, as well as home furnishings and lifestyle and entertainment products.
Playboy's licensed products business as a whole now generates in eensed products business as a whole now generates in excess of $500 million in global retail sales in more than 130 countries and territories. Celebrities and fashion influencers spotted wearing Playboy fashions and accessories include Britney Spears, Jennifer Lopez, Janet Jackson, Jade Jagger, Snoop Dogg and Lenny Kravitz.
The first U.S. retail location follows Playboy's successful 2002 launch of its freestanding Playboy Tokyo fashion boutique, which in was recognized as one of 40 top stores in the world by the Retail Leaders Association.
The Las Vegas opening also leverages Playboy's expansion at retail in specialty stores and leading department stores throughout the United States, Asia and Europe.
Retail stores that have carried Playboy fashion merchandise include Henri Bendel in New York, Colette in Paris, Selfridges in London, and Seibu in Hong Kong. The next freestanding Playboy store, a 2,300 square-foot store on Chapel Street, Melbourne, one of Australia's premier fashion areas, will open in fall 2005.
Playboy's branded line of licensed fashion and consumer products has experienced exceptional growth at retail since its repositioning in 1999, with a product offering that includes men's and women's fashion apparel and accessories, underwear, legwear, outerwear and footwear, as well as home furnishings and lifestyle and entertainment products.
Playboy's licensed products business as a whole now generates in eensed products business as a whole now generates in excess of $500 million in global retail sales in more than 130 countries and territories. Celebrities and fashion influencers spotted wearing Playboy fashions and accessories include Britney Spears, Jennifer Lopez, Janet Jackson, Jade Jagger, Snoop Dogg and Lenny Kravitz.
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