Home / Knowledge / News / Apparel/Garments / Pune Warriors to don American Swan clothing for IPL
Pune Warriors to don American Swan clothing for IPL
29
Apr '13
American Swan, an online fashion and lifestyle brand, is now the official lifestyle clothing partner of Indian Premier League (IPL) team Pune Warriors India (PWI).
 
Following the announcement by the brand, the PWI team would now be seen donned in co-branded American Swan apparels. 
 
Expressing delight over their association with PWI, American Swan Director & CEO Anurag Rajpal said as a brand their brand communication and marketing strategies would focus on developing a link between the youth and young achievers, through their products.
 
Following its digital and social marketing drive, the online brand would persuade PWI team to make a social buzz.
 
As a result of this drive, the customers, Facebook fans and followers of the brand on twitter will get a chance to take part in several contests, campaigns and promos on social media channels and e-commerce website. The prizes for the contests include a chance to meet star players of PWI, free passes to their matches and merchandise signed by PWI team members.
 
PWI Spokesman Abhijit Sarkar said given the online brand’s approach towards fashion and lifestyle, they had a fair expectation from the brand and its products. However, the products customized by the brand for their team are far better than their expectations, he added.
 
According to Mr. Sarkar, the brand’s styling ideas well resembles the team’s spirit.
 
Online shopping has met a huge acceptance due to emergence of social networking and strong liking for social commerce. This is the main reason that American Swan opted for digital marketing as the main source for brand building and trading, Mr. Sarkar added.
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 29th Feb 2020

Nepal's pashmina sector gets European Union boost

A new project funded by the European Union to strengthen Nepal's path ...

Pic: Shutterstock

Apparel/Garments | On 29th Feb 2020

Coronavirus outbreak hits Thai garment industry

The coronavirus outbreak has been affecting the Thai apparel industry ...

Pic: Shutterstock

Retail | On 29th Feb 2020

Indian govt clarifies on sourcing of goods from SEZs

Goods procured from units in special economic zones (SEZs) by...

Interviews View All

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Angelo Leung,

Angelo Leung

Guangdong Asiatex Textiles provides international and domestic apparel...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search