Basico, Brazil’s first online-only premium basic apparel brand, has raised US$ 500,000 in seed funding to establish itself in the booming e-commerce sector.
Basico, Brazil's first online-only premium basic apparel brand, has raised US$ 500,000 in seed funding to establish itself in the booming e-commerce #
The investors include Initial Capital, Brazilian Venture Capital Fund, as well as contributors Roi Carthy and Guilherme Soarez.
Basico, Brazil's first online-only premium basic apparel brand, has raised US$ 500,000 in seed funding to establish itself in the booming e-commerce #
The Brazilian company will use the new funds raised for its public launch, according to Alexandre (Bio) Veiga, CEO of Basico, Techcrunch reported.
Basico, Brazil's first online-only premium basic apparel brand, has raised US$ 500,000 in seed funding to establish itself in the booming e-commerce #
Basico’s first line of apparels, comprising of t-shirts, polos, tank tops, and basic wears for men and women, will be made using high-end Pima cotton cultivated in Peru, Mr. Veiga said.
Basico, Brazil's first online-only premium basic apparel brand, has raised US$ 500,000 in seed funding to establish itself in the booming e-commerce #
The company plans to use the best quality raw material and garment manufacturing units, used by labels including Abercrombie, Polo Ralph Lauren and Lacoste, he added. It aims to be Brazil’s answer to brands like Everlane and Bonobos.
Basico, Brazil's first online-only premium basic apparel brand, has raised US$ 500,000 in seed funding to establish itself in the booming e-commerce #
Basico plans to eliminate the middlemen to deliver premium quality directly to the buyers, as done by other e-commerce companies.
Basico, Brazil's first online-only premium basic apparel brand, has raised US$ 500,000 in seed funding to establish itself in the booming e-commerce #
Fibre2fashion News Desk - India