>>
Home / Knowledge / News / Apparel/Garments / Bebe appoints Keith Keegan as Sr VP-Marketing
Bebe appoints Keith Keegan as Sr VP-Marketing
09
May '13
bebe stores, inc. announced the appointment of Keith Keegan as Senior Vice President of Marketing, effective Monday, May 13, 2013. In his new role, Mr. Keegan will lead all aspects of marketing and branding across all channels of the business. He reports to Chief Executive Officer Steve Birkhold.

“I’m very excited to work with Steve and the extremely talented team he has assembled to unlock the untapped potential of the bebe brand,” commented Mr. Keegan. “The opportunity is huge for bebe to leverage its core DNA and create a fresh brand expression that will establish us as a leader, a brand that others will want to emulate.”

“Steve has a clear vision for bebe, and I couldn’t resist being a part of crafting that vision. It’s an exciting time for bebe…I can’t wait for the world to see what we do!” continued Mr. Keegan.

Mr. Keegan brings over 20 years of global retail and marketing experience in areas such as: marketing, advertising, brand development, store design and visual merchandising. Previous companies include: Abercrombie and Fitch, Limited and Express and most recently, Mr. Keegan served as Vice President of Marketing, Creative Director of American Eagle and Aerie brand. In that position, he oversaw the marketing teams and the creative development and execution of all aspects of the brand experience.

“Keith has a long and successful track record working for highly visible global retailers and his passion for branding along with his creative vision will help take bebe to a whole new level,” said Mr. Birkhold. I’m thrilled to have him join our team as we strategically focus on creating an innovative brand experience to capitalize on the growth opportunities for bebe.”

About bebe

bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women’s apparel and accessories under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 245 stores, of which 192 are bebe stores, including the on-line store bebe.com, and 53 are 2b bebe stores, including the on-line store 2bstores.com. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells bebe branded product through its licensees in approximately 24 countries.

bebe stores


Must ReadView All

Pic: Dreamstime.com

Textiles | On 22nd May 2022

China raises support for economic growth by cutting lending rate

China recently cut the market-based benchmark lending rate to shore...

Pic Andrey Sirant | Dreamstime.com

Textiles | On 22nd May 2022

CPTPP helps boost Vietnam-Australia trade, investment cooperation

The Comprehensive and Progressive Agreement for Trans-Pacific...

Pic. Shutterstock

E-commerce | On 22nd May 2022

Strong momentum in China's cross-border e-com, rises 18.6% YoY in 2021

China's cross-border e-commerce has rapidly grown in the last few...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Manuel Martos,

Manuel Martos

Nextil Group is one of the world’s largest knitted and elastic fashion...

Danielle Statham,

Danielle Statham

<font face="Work Sans"><span style="font-size: 16px;">Twenty-five years...

Ilan Palacci,

Ilan Palacci

France-based Ever Dye develops an innovative dyeing process combined with...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Sujata & Taniya Biswas, Suta

Sujata & Taniya Biswas
Suta

Founded by <b>Sujata and Taniya Biswas</b>, Suta is a humble brand which...

Frederick Anderson, Brand - Frederick Anderson

Frederick Anderson
Brand - Frederick Anderson

New York-based designer Frederick Anderson has been in the fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Brückner Trockentechnik GmbH & Co. KG
Etam Group Strategy Hong Kong Limited
Boardriders Asia Sourcing Limited
Lottmann Communications
Alix Partners
Varner AS Retail
Indo Tex
Haelixa AG
Kornit Digital Asia Pacific Ltd
Comasia Limited
OVS Hong Kong Sourcing Ltd.
Permoda(Koaj/Armi/Pronto/Bkul)
NV Michel Van de Wiele
Color Service s.r.l.
Hela Clothing Pvt Ltd
Guess Europe Sagl,
Bluestem Global Sourcing Limited
ITMA Services Pte Ltd
Weitmann & Konrad GmbH & Co. KG
Gokaldas Exports Limited
Nihalani Events Management
Itema Weaving (India) Private Limited
G.A.S. unternehmenskommunikation gmbh
Performance Days
Lifestyle
Under Armour Global Sourcing Ltd
Decathlon
Newtech Textile Technology Development (Shanghai) Company Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Zünd Systemtechnik AG
Rayonese Textile Inc., Division de Culp Inc.
VNU Exhibitions Asia
Chico’ FAS
Italian Trade Commission
Bluesign Technologies Ag
CSGIA(China Screen Printing & Graphic Imaging Association)
BRINKMANN GMBH
Nandan Denim Limited
Recron Polyester from Reliance Industries Limited
Zydex Industries
Jiangsu Yingyang Nonwoven Machinery Company Limited
GERBER TECHNOLOGY LTD.
Phong Phu international JSC (PPJ)
Equinox Impex India
Thai Trade Center
Lululemon Athletica Inc
Lectra Technologies India Pvt Ltd.
Savio Macchine Tessili S.P.A.
Groz-Beckert KG
Walmart
Thai Acrylic Fibre Company Limited
GHCL LIMITED
Marzoli Machines Textile s.r.l.
Target Corporation (MN)
FESPA (Reigate)
Centric Software
John Varvatos
ZAITEX spa
Indofil Industries Limited - Specialty & Performance Chemicals Division
The Top Form Brassiere Manufacturing Company Limited
Rosset ;& Cia Limited
TESCO INTERNATIONAL SOURCING LIMITED
J ;& P Coats
Woolmark Services India Pvt. Ltd.
Infor (Hong Kong) Limited
Flainox S.r.l.
Istanbul Fuarcilik A.S.
TÜYAP IHTISAS FUARLARI A.S.
Lenzing Aktiengesellschaft - India
FULGAR SpA
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
G-Star Raw C.V.
Datatex Consulting Srl
Shanghai  Aige Exhibition Service Co., Ltd
Page Industries Limited (Bangalore)
Taiwan Textile Federation (TTF)
PVH Corporation
Helly Hansen Far East Ltd
Seasalt Limited
Inter Expo Center Ltd.
KAS Direct Sourcing
China World International Exhibition Company Limited
Landmark Group
Thermore (Far East) Ltd.
EMBEE CORPORATION
IFF Media Ag - International Media Services
International Sourcing Expo Australia
Saurer Textile Solutions Pvt. Ltd.
Benetton Group
Datacolor AG Europe
APLF Limited
Chori Company Limited
Pt. Peraga Nusantara Jaya Sakti
Aquarelle Clothing Limited
Gap International Sourcing Limited
BTSR International S.P.A.
Xtema - Thomas Lebherz Textilmaschinen
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Splash
Cat Tuong Real Estate Group Joint Stock Company
COTTON COUNCIL INTERNATIONAL
Tchibo GmbH
LC Waikiki
EUROVET ASIA LTD
Restoque S.A.
N9 World Technologies Private Limited
Tommy Hilfiger
BTC Textiles LLC
Copenhagen Fashion Summit
K AND D ITMACH EXPOSITIONS LLP
Midas Clothing Limited
Gatsby Africa
H;&M Hennes ;& Mauritz (Far East) Ltd
Mayer & Cie. GmbH & Co. KG
Gloria Jeans
Asos
Desigual - ABASIC, S.A.
Aramark Uniform ;& Career Apparel, LLC
KIABI
Rieter India Private Limited
Karl Mayer Textilmaschinenfabrik GmbH
Truetzschler India Private Limited
Kern – Liebers Textile
CGS Inc.
Puma
TESTEX AG, Swiss Textile Testing Institute
International Textile Manufacturers Federation
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
JES MEDIA, INC
MAS Active / MAS Kreeda / MAS Bodyline
Esprit Europe Services GmbH
SYNERGIES HONG KONG LIMITED
Shima Seiki Mfg. Ltd.
Huntsman (Singapore) Pte Ltd
T.T. Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Reiter India Private Limited
Alison Hayes Romania
Jindal Worldwide Limited
USTER
Tuyap Tum Fuarcilik Yapim A.S.
Groz-Beckert East Asia LLP
Babyshop
H. Stoll AG & Company KG
Colours India Inc
GIOVANNI BOZZETTO S.p.A.
C;&A Sourcing International Ltd
Sainsbury's Argos Asia Limited
Eastman Chemical Company
BIMBA ;& LOLA SL
Eurofins BLC Leather Technology Centre Ltd
Aleph Srl
Officina Meccanica Dora Enrico Srl
Sportswear Company Spa
Tradewind International Servicing
Mesdan SPA
Tory Burch Hong Kong Ltd
Recron Polyester from Reliance Industries Limited
Vardhman Textile Ltd
IKEA of Sweden AB
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
IDH – The Sustainable Trade Initiative
SHAHI Exports Pvt Ltd
Green Fibre
UBM China (Shanghai)
Lacoste (Wanchai)
Messe Frankfurt Exhibition GmbH
Sportmaster Ltd.
Applied DNA Sciences Inc
Brandix Lanka Limited
Dow Silicones Corporation
Stahl Holdings B.V.,
Calvin Klein
Amazon China
TEXVALLEY MARKET LIMITED
Grasim Industries Limited
Meera Dyestuff Industries
Loris Bellini S.r.l.
Arvind Limited
Vianney Textil Hogar S.A. De C.V.
Messe Duesseldorf
Lisa S.P.A.
Sateri (Jiujiang) Fiber Co.,Ltd
NITI Aayog
The LYCRA Company Singapore  Pte. Ltd
X-Rite Asia Pacific Limited (HK)
DuPont de Nemours, Inc.,
EPCH
BIANCA
Hirdaramani International Export Private Limited
Maceton Limited
Abit
DyStar India Pvt. Ltd
Palexpo SA
Lenzing Aktiengesellschaft
Coats Digital Limited
The LYCRA Company Singapore  Pte. Ltd
IIGM Private Limited

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search