M&S A/W collection reveals quality & style

Exceptional quality is part of the renewed focus of M&S’s new womenswear strategy – with a commitment to deliver the M&S difference customers expect and to exceed their expectations on fabric, fit and finish.

M&S has invested in improving and upgrading quality across womenswear, whilst maintaining prices for its customers. The quality upgrade includes the use of better fabrics across its ranges. For example M&S’s market leading machine washable pure cashmere jumper has increased by 9% in weight and all basic cotton t-shirts have been upgraded to feature an exclusive STAYNEW finish which reduces pilling wash after wash.

Complementing its quality promise, M&S has introduced a host of brand new product innovations to ensure its clothes are made to last with a flattering fit and finish. For example all coats and jackets feature Ascolite button technology which prevents buttons from falling off; whilst Insolia technology has been extended across footwear ranges to reduce pressure on the foot and improve comfort and stability.

M&S has also reviewed its sizing blocks to give consistency of fit whichever style or brand customers choose to shop. For example there are now only six sizing blocks for all formal trousers compared to 16 previously and these changes will come through when the winter collections are launched in store.

The finish of products has also been improved. For example, visible seams have been introduced which will be upgraded from an ‘over lock’ to a ‘French’ seam for a neater finish and improved comfort for the wearer.

Introducing M&S Collection

This autumn M&S will re-launch its core clothing range with the introduction of M&S Collection, as the next step in the development of M&S Woman. M&S Collection will offer a considered edit of stylish wardrobe essentials with a renewed focus on great quality, everyday clothing.

M&S Collection offers customers the very best choice in confident, stylish clothing in an effortless, easy-to-wear edit. As part of this edit M&S has reduced the number of product lines by 10% whilst increasing the depth of its buy into key hero categories of dresses, coats, knitwear and formal tops and bottoms.

As part of the move, Limited Collection will be transitioned to Limited Edition and will form part of M&S Collection encompassing the same core values but with a focus on more trend-led design and the latest wearable, current fashions. The range will be updated every two weeks to regularly bring customers the latest interpretations of the key season’s trends.

Additionally, M&S’s Classic range will retain its brand identity but become part of M&S Collection. Classic focuses on elegant comfort and style with a more focussed understanding of today’s older customer and her style needs.

Marks & Spencer