Embodee bags US patent for creating 3D Digital Garments

They include optical properties such as reflectance, which lets simulated lighting accurately showcase digital garments, and physical properties such as gravity, further increasing realism and utility. The process also takes into account fabric weight and weave, and bend, stretch and shear resistance.

Applying these properties creates images comparable to high-end studio photography and significantly better than those from previous computer-generated methods, which lacked realism.

The process was invented by company founder and CEO André Wolper, CTO Borshukov, R&D Director Isabelle Haulin, and other members of the Embodee team. Their backgrounds include long stints at companies such as Intel, Electronic Arts and French visual effects innovator BUF Compagnie.

Their work included leading development of microprocessors and creating digital facial, skin and cloth rendering for movies, among them "The Matrix."

About Embodee

Embodee Corp. was founded in Portland, Ore., in 2009 to develop methods for helping the apparel industry use 3D visualizations in merchandising and selling products online. Garments delivered digitally via Embodee’s service (SaaS) can be turned and viewed from any angle and interacted with on any web-enabled device, including tablets and smart phones.

Embodee