Playtex unveils “Be Uniquely You” women's campaign

The qualitative and quantitative consumer research findings drove the evolution of the Playtex portfolio, including:

Modern and stylish silhouettes and overall designs that are inclusive and appeal to a broad range of women.

A new sophisticated neutrals color palette, the TruShades collection, is flattering to a variety of skin tones. The palette includes Mother of Pearl, Nude, Golden Cocoa, Chocolate Brown, Private Jet, Warm Steel, and Rose Dust.

TruSupport design, a four-way support system that contains, secures and supports her. According to proprietary research, 95 percent of women, regardless of bra size or age, say support is critical.

“Playtex Bras have a tremendous opportunity to reach women who might have never considered Playtex before,” said Bouras. “With our stylish bras, broader size range, TruShades collection and TruSupport system, we truly have something for every woman.”

Playtex bras are widely available at Kohl’s, Macy’s, jcpenney, Walmart, Target and other mid-tier department stores.

About Playtex

Playtex is a leading manufacturer and marketer of intimate apparel in the U.S. and abroad within the intimate apparel category. Playtex products can be found in department stores and mass retailers, with distribution in over 10,000 stores in the U.S.

Playtex