Spanish kidswear brand to open 30 stores in SE Asia

12 Jul '13

2 min read

Neck & Neck is looking to generate 50% of its sales in the global market, compared to the current figure of 30%. To speed up globalisation in South East Asia, the kidswear brand has struck a deal with two major retail groups to open more than 30 PoS in Thailand and Singapore.

Neck & Neck’s south-east Asian growth began in 2012 in the Philippines, with Rustans Commercial Corporation. This year, it will be opening its third shop in Manila.

Entry into Thailand is courtesy of Mongolia Consults LLP. The Bangkok-based consultancy, which specialises in international development, has reached a deal with Neck & Neck and Central Marketing Group. The company owns some of the main department stores in Thailand and will be opening eight PoS in the course of this year.

Neck & Neck has also signed a deal with Jay Gee Melwani Group, the brand’s master franchise in Singapore which plans to open 23 shop-in-shops over the next two years. The first opened in April in City Square Mall.

In the last two years, Neck & Neck has also entered the Emirates and Morocco. It expects to finalise two further alliances in the next few months to set up more than 15 shops in Saudi Arabia, Kuwait and Egypt.

Founded in 1998, Neck & Neck has a sales network of 200 points of sale and operates in 11 countries, with collections that range from babywear to age 14.

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