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Komafram outdoor apparel with superior comfort and style
Jul '13

Based in Chicago, Komafram is an American brand—Made in the USA—supported by a stellar network of exceptionally talented and skilled people who are committed to quality, innovation and community.

“Doing the right thing” with respect to how and where products are made is essential to the Komafram DNA. Green innovation requires consistent high-level design, ingenuity and manufacturing quality. Komafram is committed to the idea that the best green products are made by skilled American workers.

Komafram is introducing a product line for 2013 Fall/Holiday. Its product selection will include base layers in a variety of weights and styles; and additionally, several styles of performance socks. Komafram is offering an on-trend color palate in saturated fall tones together with deep blacks, ivory and gray.

The Science Behind the Style

The abundance of green on runways reflects a dynamic fashion trend. As the fashion world incorporates environmental and ethical concerns into brand identity, sustainability is becoming the new normal. In other words, eco-chic is going mainstream.

Team Komafram believes that green fashion is moving away from shapeless, colorless, and scratchy products; and into garments of luxurious comfort and cutting edge style. There is a deliberate shift toward presenting sustainability as not separate from fashion—but as fashion at its best. Komafram pursues “change through beauty” by working with skilled designers and artisans to create sustainable style.

Komafram at OR Summer Market 2013

Komafram will be launching its new product line at the Outdoor Retailer Show in Salt Lake City. The show is from July 31st through August 3rd. Please visit Komafram at Booth PV768.

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