Home / Knowledge / News / Apparel/Garments / People increasingly buying clothing online: Reports
People increasingly buying clothing online: Reports
31
Jul '13
More and more people across the world are turning to online purchase of clothing and accessories, to save on time and mobility expenses or to browse through a wider range of products across different brands and labels.
 
On the other hand, companies are looking ahead to the online space as an effective means of gaining more global recognition and enhancing their clientele and sales in overseas markets at an economical cost.
 
According to the “Global Clothing B2C E-Commerce Report 2013” released by Hamburg-based secondary market Research company yStats.com, clothing tops the list of items purchased online across the globe.
 
Talking about Europe, online clothing sales grew by 20 percent during last year, while in Germany it grew by about 33 percent over the previous year. Among the countries in Eastern Europe, online clothing sales in Russia grew by over 40 percent, totalling to around one-fifth of total online sales. 
 
In the Asia-Pacific region, the apparel segment topped online shopping list in Japan and South Korea, last year. In China too, this segment is growing at a double-digit growth rate, with female buyers predominantly ruling the market.
 
In Australia, apparel turned out to be the second most bought product in online sales during 2012.
 
In the US, apparel and accessories was ranked as the second highest selling item in online sales during 2012, and is expected to post a double digit growth during the current year. 
 
In Brazil, clothing was the fourth most popular segment in online sales last year, while in Latin American countries like Peru, Venezuela, Colombia and Uruguay too, it ranks high in popularity.
 
A separate study undertaken by the Free Market for Latin America shows that online clothing and accessories sales in Latin America grew by 55 percent during first half of the current year, as compared to 2011. 
 
As per the survey, fashion and accessories items are the 3rd most sought after item by Colombians in online shopping and hence several companies have already entered or are gearing up to enter this online space to make the most out of this new opportunity. 
 
In order to boost their online sales, nowadays companies are trying to add more and more attributes to their online sales like trials at home, alterations, and exchange and refund policies to help buyers leave back their zeal for shopping in a mall or big outlets.
 
Brands are also trying to provide utmost details of their pieces and even facilitate comparisons online to attract more buyers. 
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 19th Sep 2020

US firms in some sectors moving out of PRC: Goldman Sachs

Goldman Sachs has said US firms in only specific industries are...

Pic: Shutterstock

Apparel/Garments | On 19th Sep 2020

Sri Lanka's textile & garment exports down 25% in Jan-July

Sri Lanka’s earnings from textiles and garments exports decreased by...

Pic: Avery Dennison Fastener Solution

Apparel/Garments | On 19th Sep 2020

Avery Dennison’s new tag fastener degrades in soil

Avery Dennison Corporation Fastener Solutions has unveiled a tag...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search