Home / Knowledge / News / Apparel/Garments / Indian clothing market is catching up on e-commerce boom
Indian clothing market is catching up on e-commerce boom
24
Aug '13
Indian apparel market is witnessing rapid growth in e-commerce recently with the penetration of Internet and 3G technology. According to the e-retailers, convenience, speed, comparative shopping, etc are the factors attracting more consumers to the online market.
 
Mr. Sanjay Shroff, founder, director and CEO of Styletag.com, an online retailer of luxury clothing, told fibre2fashsion, “Online commerce has been a western trend for a longer period of time. However, as our Indian economy has become bigger than ever, we have seen bigger purchasing powers in e-commerce market.” 
 
Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online lifestyle and fashion brand in India, informs, “According to reports, Indian e-commerce market is going through a huge surge of growth and it will grow from Rs. 32 billion in 2012 to projected revenue of Rs. 100 billion in 2013, a compound annual growth rate of 45 percent to 48 percent. This is the testimony to the popularity and growing acceptance of the medium and the fast changing trend in the country.”
 
When asked about the reasons for rise in e-retailing, he says, “Online shopping offers users very strong benefits of ease and convenience, speed, competitive pricing, comparative shopping, ability to assess reviews and ratings as well as home delivery.”
 
“The consumer-friendly benefits which until recently were available only to retail purchases, such as multiple payment options, gifting options, convenient return policies as well as cash back & EMI schemes are adding on to the benefits of e-commerce,” he adds.
 
According to Zivame.com, an online retailer of lingerie in India, convenience, lack of time, unavailability of sizes, wider choice, etc are the driving factors for the growth of e-commerce apparel market. 
 
Mr. Shroff says, “Internet and 3G penetration are mainly the drivers for rapid growth in online clothing market. Moreover, 4G and larger bandwidths will continue to assist in the rapid proliferation of mobile/computer assisted shopping.”
 
“Consumers are living in an extremely hectic work schedule and there is little time to go for shopping. So, online retailers are filling in the need of being able to shop with a click of mouse and without the hassles of spending time and resources on visiting a brick and mortar store,” he mentions.
 
Explaining further Mr. Rajpal says, “E-retailers and clothing brands are working out innovative methods to woo customers through not just products but service level offerings and they are creating opportunities out of challenges.”
 
“The ‘try & buy’ option to combat touch-and-feel and size aspects; loyalty and referral schemes to incentivize brand patronage; intelligent customer purchase mapping to alert users to new arrivals as well as offers on their preferred category or products attract more consumers to e-platform,” he concludes. 
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Wang Sing / Shutterstock.com

Textiles | On 23rd Sep 2020

Lok Sabha passes 3 'game changer' Labour Codes

Lok Sabha, the lower house of the Indian Parliament, has passed 3...

Pic: Shutterstock

Textiles | On 23rd Sep 2020

Jakarta eyes 0.4% growth in textile-chemical-pharma sector

Indonesia has targeted 0.4 per cent growth in the chemical,...

Pic: Shutterstock

Apparel/Garments | On 23rd Sep 2020

Sri Lankan apparel sector could lose 100,000 jobs in 2020

The Sri Lankan apparel industry could lose up to 100,000 jobs this...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Yariv Bustan,

Yariv Bustan

Founded in Israel in 2015, Twine Solutions is a tech start-up that has...

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search