Aug '13
The store clearly differentiates each sub brand's identity and their unique product range with the help of visual merchandising kit, distinct mannequin and clear signage settings. It exhibits an excellent interplay of lovely interiors, attractive display windows and exceptional lighting scheme which is complemented by a convenient customer shopping experience. The customers can browse through the displayed collection to select the products that best suit their preference.
John Cooper, Managing Director at Marks & Spencer, Al-Futtaim said: "The opening at Al Ghurair Centre marks our 6th opening this year, 24th store in the Middle East and 12th store in the UAE. We are excited to open with our new format, in advance to the mall's official opening.
We took the opportunity to open our doors today to ensure the customers of the area can enjoy shopping at the store as soon as possible. The UAE continues to be a key area of growth for Marks & Spencer, and we continue to improve both our collection and store format based on customer needs.
"M&S's offer of fashion, innovation and quality at a great price has proved to be immensely popular and successful in the Middle East. M&S in the MENA region is run under the longstanding franchise agreement with Al-Futtaim. We look to continue our expansion in the region in line with customer expectations." he added.
The store caters to women looking for latest trends in casual wear, formal wear, and essentials. It opens just in time to showcase the brand's autumn collection which, as with every season, will cover a range of items chosen specifically for the region and across the sub-brands.
Every season, M&S Woman personifies elegance in timeless hues; Per Una collection reflects feminism and vibrancy whilst Indigo collection encapsulates the casual cool look.
The gorgeous M&S lingerie section displays beautiful basics, indulgent matching sets and pretty shapewear - perfect for every occasion. The new store is a one-stop destination for those seeking timeless fashion as well as a complete range of beauty products to suit their beauty needs.
Al-Futtaim Group
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