"Milwaukee and its suburbs have an outstanding motorcycle culture, and we feel that based on the success of our two Chicago area locations Cycle Gear will fit in perfectly," said Dave Bertram, Cycle Gear's CEO, "We are looking forward to working with a wide variety of riders in southeastern Wisconsin."
The Brookfield location is open now, and will also have a special grand opening celebration from September 13th – 15th, featuring store specific sales as well as vendor appearances all weekend long.
Employee-owned and enthusiast-driven, Cycle Gear is an active member of the riding community, sponsoring local events and working with new and experienced riders to help them find just the right gear. Cycle Gear's industry-leading focus on customer service and satisfaction has been a company hallmark since its founding in 1974.
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