"We saw an opportunity in the market for an approachable shopping environment that is tailored specifically for the male perspective and their shopping habits," says Jeff Yurcisin, President of Shopbop and East Dane. "We understand this is not about cloning Shopbop for men, but about creating a customized experience for guys with the ultimate combination of merchandise, customer service and usability that meets their needs."
East Dane displays a dynamic and engaging homepage with rotating content that is straightforward and educational, including editorial items, videos and look books on new designers, product information and outfit recommendations. A toggle bar at the top of each site and universal login, as well as a unified cart and checkout, allow the user to browse and shop both sites seamlessly.
"East Dane's merchandise assortment is a strategic mix of popular favorites and up-and-coming brands to appeal to every guy, from the creature of habit to the more adventurous type who wants to take a fashion risk but may need a bit of guidance," says Darcy Penick, Chief Merchandising Officer, Shopbop and East Dane. "The unique blend of designers and brands available on our site make us stand out, appealing to men who have a sense of personal style and appreciate value, fit and comfort but do not take themselves too seriously."
East Dane's name highlights the company's heritage, which was founded on East Washington Avenue and Dane County in Wisconsin. The well thought-out assortment provides a distinguishing variety across price points, lifestyle needs and wardrobe categories, including sportswear, denim, t-shirts, outerwear, shoes, sunglasses, bags, socks and ties.
Furthermore, the mix of brands and designers cover everything from wardrobe essentials, such as Rag & Bone, Gant, Public School, A.P.C. and Aspesi, to denim favorites, such as J Brand, 3x1, Baldwin and Levi's Made and Crafted to stylish, yet functional accessories from Billykirk, Grenson, Wolverine and Jack Spade, to name a few.
Shopbop.com is the premier online shopping destination for what's new and what's next in fashion and style, offering women around the world the best selection from both established and emerging designers. Working with over 500 international brands, Shopbop.com offers women in 165 countries a selective and nuanced fashion forward assortment of ready to wear and accessories with fast free global shipping.