Home / Knowledge / News / Apparel/Garments / Survey reveals low levels of body confidence in UK women
Survey reveals low levels of body confidence in UK women
04
Sep '13
The majority of women in the UK are struggling with bad body image, according to a recent online survey. Results showed that respondents were largely unable to pinpoint their exact size from a chart, and that the national average response when asked to rate their body confidence out of ten was only 4.6.

The poll, carried out by fashion retailer Marisota, was part of a "Size Wise: Know Your Body Shape" campaign aimed at helping women to realise their real body size. To participate, women were shown a sliding scale containing images of women at different sizes, from 8 to 26, and asked to choose which image they felt was closest to their own size. Women were then asked for their measurements, as well as a few details on their body image, and were shown where on the scale their size actually put them.

Of the 31,000 women who took part in the online poll, almost all had a significantly inaccurate perception of their body size. Women who placed themselves at around size 14 and up were 70 per cent more likely to overestimate their own size, while those who thought they were size 8 were more likely to underestimate - suggesting that many women see themselves at either end of the scale rather than in the average zone.

Women were also asked to rate their body confidence out of ten, with low results across the board: Northumberland's average score topped the charts with just 5.2, with Pembrokeshire and Greater London pulling in just behind. While Rutland in the Midlands showed the lowest levels of body confidence with an average rating of 4.0.

It's not all bad news, however; the results also suggested that those who were on either end of the sliding scale - the groups actually sized 8-10 and 26-28 - were far more accurate in selecting the visual representation of their own size. While this could imply that these groups spend more time thinking about their size, it also signifies a greater understanding of their own bodies - and the confidence rating saw a spiked increase in women between sizes 20-22.

Simon Haughton, Brand Manager at Marisota commented: "We're absolutely thrilled that so many women took part in the survey.  The results provide an insight into the low levels of body confidence among women in the UK and are crucial in understanding how women feel about their bodies.

"As a clothing retailer and fashion experts we have a responsibility to make sure that women feel confident, without creating undue pressure to look or dress a certain way, and although these results are surprising we feel positive that these attitudes can change.

"Everything at Marisota is designed with shape in mind and through Shapeology which is a combination of clever detailing and design we give women a CanWear attitude.  There's also a wealth of fashion bloggers out there working hard to represent women of all measurements and body shapes - and it's that kind of dedication that will change the way women perceive their own bodies."

Marisota


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 22nd Jun 2021

UN prioritising protection of Cambodian garment workers

The United Nations system in Cambodia is working together with...

Pic: Shutterstock

E-commerce | On 22nd Jun 2021

Apparel biggest factor in uptick in US consumer spending: Vesta survey

Vesta, an end-to-end online transaction guarantee platform, recently...

Pic: Shutterstock

Textiles | On 21st Jun 2021

S African textile workers to get average wage rise of 5.2% from Aug 1

The Southern African Clothing & Textile Workers' Union (SACTWU) has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Akram Tariq Khan,

Akram Tariq Khan

E-commerce brand YourLibaas meaning "garment or attire" in Udru, was...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search